Episode 10: Cloud strategy part 2
IT should enable growth for a retail organization along their digital transformation journey. This deep dive (part 2) of our cloud strategy discussion shares business outcomes and best practices for implementing a tailored cloud strategy for retailers.
Transform your store with Cisco DNA
Digital transformation is no longer a buzzword, it’s happening today and in every industry, and could cause 40 percent of the top industry incumbents to be displaced within 5 years.
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and we had some exciting […]
Finding New Directions for Retail: The Ever-Changing Store
Hello, everyone! My name is Anne McClelland, and I am the new director for Cisco’s retail and hospitality sales team in the U.S. I’m excited to have the chance to write for Cisco’s retail blog program, and you’ll be hearing from me regularly sharing some insights, musings, and speculations on trends as well as giving […]
Why Your In-Store Web, Mobile, and Video Experiences Matter
The lines between offline and online experiences are blurring. Customers no longer go online, they are online 24/7, and that includes inside your stores. In fact according to recent Google research, 89% of smartphone users leverage their smartphones while shopping in stores. And close to 70% of those used it to look at the retailer’s […]
An Architectural Approach to Location-Based Services
When was the last time you looked at your mobile device? Minutes ago? Seconds ago? We can’t seem to live without them, and in the consumer space, new mobile services...