Like a lot of us in IT, I’m into electronics. I enjoy visiting stores to get the actual hands-on experience of the product – but I admit I rarely buy on the spot. Why? I want to make sure I know what I’m buying, and frankly, that I’m getting the best deal. I either have to do research beforehand – read reviews, check prices, and clip coupons – or search on my mobile device while I’m in the store. Depending on the results, I could either be heading to another store or heading home to make the purchase online.
This week, Cisco introduced a new way to transform that in-venue experience through Connected Mobile Experiences Web engagement. This enables organizations to communicate with opt-in mobile users – shoppers, guests, visitors – through their mobile browser, right there in the venue.
Location-aware menus, banners, and icons as well as content-aware search enable organizations to provide venue-specific information – such as nearby dining or amenities – as well as any information the user may find valuable based on their context: where they are, how long they are there, whether they are a new or repeat visitor, or even what sites they are visiting. This customized communication can dynamically change when the user’s context changes.
Imagine merging the online with the brick and mortar shopping experience – if I’m standing in a particular area looking at a product, the location-aware menu can provide me a link to user reviews of that particular product. And if I’m searching online for the best price, imagine the store issuing a web notification for a price match minus 5% – I’m sold! Read More »
Planning your summer travel and vacation destinations? Where are you headed and what kind of resort experience will you consider ideal? At this year’s Interop Conference in Las Vegas, the Cisco Enterprise Networking Group unveiled its new marquee customer – MGM Resorts International – who has upped the wireless ante to ensure its visitors have access to the information they need, literally at their fingertips.
At MGM Resorts, they continue to push the boundaries of creativity and innovation to deliver the best possible experience for their guests. John Bollen, MGM Resort’s Senior Vice President and Chief Digital Officer, is always looking for ways to take what they do and make it even better. Read More »
Sometimes it seems like our senses are being assaulted by product pitches from virtually everywhere. Most of these pitches have one thing in common – they assume you’re interested. What if someone actually took the time to find out what’s important to you before proposing anything? What if they figured out how you can be more successful, and started from there? Well, that’s exactly what we did.
Over the last few months, we’ve interviewed hundreds of IT experts in many different roles at dozens of organizations worldwide. Our mission was to find out what their most important business and technology initiatives are, and how people in various IT roles – Network Manager, Server Manager, Storage Manager, Applications Manager, CIO, etc. – define success for their specific roles. Read More »
Looking for technology inspiration? Imagining the IT possibilities? Look no further. Interop 2012 is finally here this week! Showcasing the latest innovations in technology in networking, security, cloud computing, virtualization, mobility portfolios plus much more, it is bound spark new ideas for IT initiatives. With several demonstrations, speakers in 12 panel discussions, three products as finalists for Best of Interop, many of us from Cisco will be there, asking you: “what can we help you build?”
To help get the most out of what is happening at Interop, check out, ‘Insiders Guide to Optimization at Interop’ . It gives a great suggestion for an itinerary with the highlights of Interop 2012. Personally, I am especially looking forward to the keynote “Cisco Innovation. In it to Win It.” by Cisco CTO and head of engineering, Padmasree Warrior. With advancements happening so quickly in business technology, there will be many panels and educational sessions that Cisco will have to assist customers in migrating to the cloud, managing and maintaining BYOD policies, and increasing collaboration and productivity and learning about IPv6.
Not able to get to Interop but still have questions? Don’t worry, the fun geeks you can trust of Cisco’s TechWise TV will also be in Las Vegas bringing content to those there and at home:
With so many speakers and panels, don’t forget to stop by booth #1127 to say hi, get answers to questions, get a tour, check out the in-booth theater, and view the many products that will be demonstrated throughout the week. Safe travels and I look forward to seeing you there!
And speaking of cloud marketing, whether you’re in Las Vegas or not, the Cisco Cloud Marketing Kit is now available to help you position and market your cloud-based solutions to customers and prospects. It’s completely free and is packed full of resources: collateral, presentations, sales tools, campaign/program links, and more.
Are you ready to make marketing innovation happen?