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Cisco Announces Intent to Acquire 1 Mainstream; Helping Customers Deliver Outstanding TV Experiences to Any Device

In today’s rapidly evolving market, the lines continue to blur between PayTV, such as premium subscription content, and over-the-top (OTT) streaming video service offerings. Service providers, content providers, media companies and broadcasters are all launching services of their own. OTT is fast becoming the new normal, where open, cloud-based technologies allow innovation at a rate simply not possible with traditional TV technologies.

Today, we are pleased to announce our intent to acquire 1 Mainstream Inc., a privately held company that offers a cloud-based video platform designed to quickly launch live and on-demand OTT video services to a variety of connected devices. 1 Mainstream helps service providers, broadcasters, media companies and emerging digital content companies deliver their media content to almost any connected media device, from Apple TV to Microsoft Xbox.

1 Mainstream plays a key role in the OTT PayTV and media industry, sitting at the intersection between content and connected devices, and seamlessly moving content across connected devices. The company’s platform is widely used by major content providers and traditional service providers, to deliver their content across most of the video streaming platforms available today.

According to Cisco’s Global Cloud Index announced today, global cloud traffic will more than quadruple by the end of 2019. With the acquisition of 1 Mainstream, Cisco will enable our customers to leverage the cloud to deliver new services faster and accelerate their own TV services.

1 Mainstream’s technology complements Cisco’s new ‘Infinite’ suite of cloud-powered video entertainment solutions designed to help service providers, broadcasters and media companies to deliver outstanding TV experiences to multiple screens, utilizing one cloud, on any network. Today’s acquisition will enable service providers, broadcasters and media companies to make their entire channel lineup and content library available to their customers on the internet via their TV, tablet or connected devices, either within the home or on the go.

Acquisitions are a foundational element of Cisco’s build, buy, partner, invest and co-develop approach to innovation. 1 Mainstream represents the third acquisition announced by Cisco this week and highlights how we are applying our unique approach to innovation to capture key market disruptions in areas such as cloud (1 Mainstream), analytics (ParStream) and security (Lancope).

1 Mainstream will join our Service Provider Video Software and Solutions Cloud Engineering Group, under the leadership of Conrad Clemson, senior vice president and general manager. The acquisition is expected to be complete in the second quarter of Cisco’s current fiscal year.

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In Defense of the American Pay-TV Bundle

By Jason Kohn, Contributing Columnist

It’s not a popular opinion. On the internet, it goes over about as well as saying you hate kittens. But I have to say it: I love the cable bundle.

I realize this goes against the grain. Find any article on the web about bundling of TV channels, and at least 75% of the comments on it will be irate—people fulminating over the injustice of paying for channels they don’t watch, railing at networks for not selling their shows online the day they air, advocating that the entire pay-TV ecosystem be blown up once and for all.

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What an Orchestra and a Mobile Device have in Common

Orchestras are often used as metaphors for all sorts of things–organizational structure, planning sessions and even families.

Have you been to the symphony recently? Musicians sit in a regimented ordering around the stage. The concertmaster sets the tune. The conductor lifts the baton. And then, with the pull of a bow across a string, or breath across a mouthpiece, the music begins. Throughout the performance, each section of the orchestra plays a specific part – either separately or together – to create a harmonized work of art.

The prestigious Czech National Orchestra, known for its versatility, lived up to its reputation during a recent performance (for a new BNP product called Hello Bank!). They put their instruments – some hundreds of years old – aside in favor of newer, more common instruments: smartphones and tablets.

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Innovations that Enhance the Cinema Experience

Have you seen a good movie lately? I have seen a couple – and I truly enjoyed the whole experience.

As a boy growing up in London, my parents taught me to appreciate the joys of cinematic storytelling. We would make the trip to the Odeon Cinema at Leicester Square in Soho, mostly for the viewing pleasure that we gained from their huge wide-screen 70mm film presentations.

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How 3D Will Impact the Growth of Digital TV

Michele Baker CuthbertBy Michele Baker-Cuthbert, Guest Columnist

Remember the early days of 3-D movies as a kid and watching the classics, like the Creature from the Black Lagoon as it terrorized people from under water?

Whenever Hollywood comes out with a new 3-D movie, people get excited to attend due to the thrill of the movie. Many users consider the difference in experience between in-theatre vs at-home.

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