#shifthappens

My rockstar team is executing a clear, open, and productized strategy for this space. We call it the Media Blueprint, the foundation of which is an end-to-end ecosystem approach which is a strong challenge to point-providers who do not have that vision.

Cisco is enabling the shift of IP-based technologies deeper into the video eco-system -- to edge it closer and closer to video capture, production, and that glorious haven for creatives and technologists.