Roger Sherwood

Sales Manager

Media & Entertainment

Roger is an industry veteran with more than 15 years in the digital media industry. He is responsible for the the development and execution of the global go-to-market, sales, business development and partnership strategy for the Media & Entertainment vertical at Cisco.

Roger’s experience in the digital media, software and telecommunications sectors has been with a focus on sales, relationship building and international business development for rapidly growing organizations. Roger joined Cisco through the acquisition of ExtendMedia, a software-based digital video content management system (now sold as Cisco Media Suite), where he served as GM of EMEA. Previously, Roger served as Vice President of Global Services at ARRIS, Inc. There he led ARRIS’s consolidated technical support team responsible for the worldwide delivery, deployment, and support of the company’s multiple On Demand and OSS product lines.

He joined ARRIS through the company’s acquisition of C-COR. At C-COR Sherwood served as C-COR's director of customer solutions, EMEA and AsiaPac, where he helped spearhead international pre-sales and delivery of the company's network management systems. He has also held management roles at Amdocs, Nortel and Sigma-Systems.

Roger holds a bachelor’s in electrical and electronics engineering from Nottingham Trent University in the UK.


September 11, 2018


Cisco @IBC 2018: When Tech & Creativity Align – Artificial Intelligence and Media Production

3 min read

At IBC 2018, Cisco will be partnered with the AI Industry leader NVIDIA. AI will thread through just about all of the major trends, from automation, to production to customer experience.

September 13, 2018


Cisco @IBC 2018: “Dailies” to “Hourlies;” Venues to Studios: How Our Media Blueprint is Reaching into Film and S …

3 min read

The Cisco Media Blueprint is spanning the infrastructure and software components to help our media partners power new ways to create, manage and distribute digital content.

September 11, 2018


Cisco, Intel and Microsoft Accelerate the Transition from SDI to IP with an Open Source Toolkit for Media Software Vendo …

4 min read

Cisco, Microsoft and Intel are making the vMI/DPDK/PCI-passthrough package available for appliances, application and virtualized deployments.

XR on the Bay Recap: aka the Day Roger Didn’t Get to Meet Silicon Valley’s Gilfoyle (Part 2)

4 min read

XR On the Bay is a conference exploring “the tech of Hollywood”, including AR, VR, AI, Post Production technologies, Blockchain, Cloud Services and more. More than any conference before, this is the event where Silicon Valley meets Hollywood.

XR on the Bay Recap: aka the Day Roger Didn’t Get to Meet Silicon Valley’s Gilfoyle (Part 1)

4 min read

Technology empowers artists, and artists empower technology. For years, the technology community existed in Silicon Valley, and the creative community in Hollywood. Now they are getting to know each other.

Cisco Offers Expanded Media Blueprint Portfolio to Accelerate Potential of Cloud and IP Technology

2 min read

Cisco has taken a leadership role to industrialize the media ecosystem around IP and cloud technology implementations and operations.

Cisco @NAB 2018: Driving Operational Excellence by Industrializing the Media Ecosystem

3 min read

The run-up to the 2018 National Association of Broadcasters Show is once again upon us, which means it’s time to preview what we’ll be focused on.

February 8, 2018


Celebrating 10 years of Olympics partnership with NBC

1 min read

As the 2018 Olympic Winter Games get underway in PyeongChang, South Korea, Cisco is proud to once again play a key role in delivering content from the world’s largest sporting event.

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