Connected Stadium

We have been hearing about the “Stadium of the Future” for many years now and the era of personalized stadium experiences is upon us. Custom merchandise, tailored mobile web experiences, food requirement ordering, and parking lot-to-seat bespoke experiences are must haves in 2022 and beyond.

It's more than likely you are a sports fan of some sort. Sports are a foundational part of our culture, whereas little else raises more passion on a global scale. It bonds us all, bringing together people of all races, ages, and perspectives. With all that said, the fan experience has remained largely unchanged, the time is now to take push the experience forward.

Paul Bueller shares three P's for how partners can increase Extended Enterprise sales, including something he considers a best kept secret.

Cisco plays a key role in bringing a cutting-edge digital experience to everyone at U.S. Bank Stadium - home of the Minnesota Vikings - one of the NFL’s most technologically advanced stadiums.

From dynamic signage to mobile innovations, to virtual reality and artificial intelligence enabled interactions, and now IoT; technology trends continue to reshape consumer and fan behaviors. Today it isn’t enough for fans to go to the game. They want an unforgettable game-day experience, from the moment they purchase their ticket, to the time the event […]

As a kid, I remember watching the Jetsons on television and being in awe. The technology and gadgets seemed so far-fetched at the time. And yet, here we are in...

The definition of consumers is changing: technology-driven shifts empower customers, guests and fans to assume a greater role in designing and directing their own products and experiences.

Stadiums like Allianz and the Sydney Cricket Ground are setting a new bar for the fan experience for sports and entertainment properties.

I love sports as much as anyone. But not when I have to battle parking bottlenecks, endless ticket lines, and glacial concession stands. After all, who wants to wait 20...