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Bryan Bedford

Global Industry Channel & Ecosystem Lead: Sports, Media & Retail
Global Partner Organization

For 20 years, Bryan Bedford has been transforming the way content & technology experiences are delivered to customers, fans, teams, leagues, brands & broadcasters around the world. Throughout his career in the sports, media, retail and entertainment industries, Bedford has launched & scaled industry-changing technologies in high growth businesses’ including mobile and customer experience focused technologies, broadcast workflow solutions, stadium technology & IoT integration. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing media, retail & sports as often as he can.

In his current position with Cisco Systems, a blue chip technology firm, Bedford is the Global Industry Channel & Ecosystem Lead for our private sector (Sports, Media & Retail) go to market partner strategy, leading partners into richer and more effective industry sales execution, while driving partner strategy, enablement and programs for each industry. Bedford also is an active member of the executive steering boards for Sports, Retail and Media industries inside Cisco.

Before joining the team at Cisco, Bedford served as XOS Digital's Director of Sales & Business Development. Under Bedford’s direction XOS Digital, a leading sports software and services company, spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. His time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability.

Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams a various roles (Sales, Coaching, Marketing) over a 7 year period including time on staff at TCU (Texas Christian University) , Southern Nazarene University, and for the Oklahoma Redhawks Baseball Club.

Bedford also serves as Managing Director of The Bedford Agency, a Sports consulting company in the Oklahoma City. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany, Oklahoma where he currently serves on the Board of Directors for the SNU Alumni Association. Bedford resides in OKC, OK and is married to his wife Desiree’ and has two daughters Tessa (13) and Sadie (8).

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