Bryan Bedford

I'm very excited to share several innovations, partnerships and success stories as Cisco prepares to attend the International Broadcast Convention (IBC) Sept. 9-12 in Amsterdam.

With approximately 55,000 attendees gathered for the event, our team at Cisco had the awesome privilege and opportunity to reconnect with our customers, partners, and industry ecosystem after a two-year hiatus. Like any family reunion, our time at the show was filled with great discussions, laughs, hope for the future, and reflection on how far we’ve come.

The most successful businesses are often the ones that aren’t content to simply play by the rules. At Cisco, we call that “performing and transforming” as a partner. Cisco partner AmpThink isn’t just playing the game, it’s redefining it for the entertainment venue industry—and it’s winning.

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

Even before the craziness of 2020, our partners have been transforming as they figure out how to best leverage cloud, SaaS, managed services, customer experience, line-of-business selling/solutions, and API integration, while also looking at new consumption models that their customers now demand.

Recently, I had the honor of hosting and moderating a virtual leadership roundtable featuring tech innovators planning for some of the largest, most tech-sophisticated digital entertainment venues in the world. In our conversation, we touched on the many technological innovations that are influencing business decisions right now as many teams prepare to kick-off their first-ever season without fans in stadiums.

Recently, I had the pleasure of participating in a tech webinar panel with HYPE Sports, The New Game Changers of Sports Media & Broadcasting. I was asked to share my perspective on the current landscape and innovation trends I’m seeing, and how I believe it will impact what’s coming next for the Media, Sports, and Entertainment industry. I wanted to expand a bit on some of the topics I covered and highlight big themes to consider for the future.

Cisco Business Critical Services (BCS 3.0), coupled with partner services and capabilities, is exactly what customers need to ensure network resilience and continuity. The following use cases are examples of how Cisco and our partners can meet those needs for customers.

Hear how Cisco is leading and helping our partners face adversity within the Sports & Entertainment industry .