Bryan Bedford

Director of Consumer Industries & Business Solutions

US Commercial Sales

For over 25 years, Bryan Bedford has been transforming consumer, content and technology industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker discussing tech, media, retail, sports, the future of customer experience as often as he can. In his current position with Cisco Systems, a blue-chip technology firm, Bedford serves as Director of Consumer Industries (Retail, Hospitality, Sports, Media and Entertainment) and Business Solutions team within Cisco’s US Commercial sales organization. Bedford’s team drives innovation, enablement, new offers and drives the programmatic line of business sales and scaling efforts for the sales organization. Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development focused within the Sports & Media industries spearheading all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability. Prior to joining XOS Digital, Bedford was groomed in the sports & media world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa and Sadie.

Articles

INDUSTRIES

Bryan Bedford

The Future of Live is Real-Time: Powering Sports, Media, and Venues with Cisco Unified Edge and Intel

2 min read

Cisco Unified Edge, powered by Intel Xeon 6, revolutionizes sports and media by moving AI and compute to the edge. This enables real-time analytics, smarter venues, and advanced broadcast workflows. Discover more at the upcoming NAB Show.

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Bryan Bedford

Unlocking the Future of Fan Engagement: The Power of VisionEDGE

3 min read

VisionEDGE, a Cisco and Wipro collaboration, powers next-gen venues with intelligent digital signage and IPTV. It integrates with Cisco’s network to deliver personalized fan experiences, 4K streaming, and AI-driven content for global venues.

INDUSTRIES

Bryan Bedford

Meet Cisco at NRF 2026

2 min read

NRF (National Retail Federation) is Retail’s Big Show, happening in New York City, January 11 – 13, 2026. This year’s theme, “Welcome to the next now,” perfectly encapsulates the transformative shift Cisco is enabling in retail. There’s no better venue to showcase how our technology is influencing our customers’ futures

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Bryan Bedford

Connecting the fans: Cisco’s tech-driven transformation of St. Louis CITY SC

1 min read

Cisco and St. Louis CITY SC have partnered to create one of the most connected and fan-centric environments in Major League Soccer. Cisco serves as a Proud Technology Partner of the club, leveraging its solutions across networking, security, Wi-Fi and digital signage to help ensure fans can have one of the most immersive matchday experiences in sports at its stadium, Energizer Park.

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Bryan Bedford

Cisco at NAB Show 2025

2 min read

NAB Show 2025, is happening in Las Vegas, NV April 5-9, 2025. This year’s theme is “Where content comes to life.” That could not be a better description for Cisco this year. And what better place to showcase how technology influences our customers’ future than at NAB!

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Bryan Bedford

Meet Cisco at NRF2025

2 min read

At NRF2025, we’ll demonstrate how Cisco connects and protects retail organizations in the AI era. Here is what you need to know to register and get connected. Visit Cisco at NRF Booth #6029.

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Bryan Bedford

Sabrina Gonzalez

Dallas Cowboys Innovate with Webex and Cisco

2 min read

The Dallas Cowboys have enhanced their customer experience and internal collaboration by leveraging Cisco's Webex solutions.

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Bryan Bedford

Cisco at IBC2024

2 min read

Join Cisco at the International Broadcasters Convention in Amsterdam to explore our cutting-edge innovations in media, sports, and live events, including IP Fabric for Media and private 5G broadcast solutions, and attend our "Harnessing Gen AI in Media" session.

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Bryan Bedford

Cisco at NAB2024: Takeaways

1 min read

Stay ahead of the media curve with Cisco's NAB 2024 insights. Learn about the next-gen of IP Production and more.