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Bryan Bedford

Head of IoT (Verticals) Partner GTM & OT Supplier Route to Market

Global Partner Organization

For over 25 years, Bryan Bedford has been transforming consumer, content and technology industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing tech, media, retail, sports, the future of customer experience as often as he can. In his current position with Cisco Systems, a blue-chip technology firm, Bedford serves as Head of IoT (Verticals) Partner GTM & OT Supplier RTM. Bedford’s team drives innovation, enablement, new offers and drives the programmatic scaling efforts for the Cisco Partner Community for IoT and is helping to incubate a new Route to Market focused on Operational Technology (OT) Suppliers to address new industries and new buying centers. Bedford joined Cisco in 2011, serving as the Global Industry lead for Sports, Retail & Media for the first 7 years at Cisco including time serving as a member of the executive steering boards for Sports, Retail and Media industries inside and outside of Cisco. Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development and before that Director of Sales & Business Development both roles focused on Customer Experience & Services within the Sports & Media industries. Under Bedford’s direction XOS Digital, a leading software, analysis and services company focused on the Sports, Media & Entertainment market, Bedford spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability. Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University), Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club. Bedford also serves as CEO & Managing Director of The Bedford Agency, a College Sports Recruiting Company. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa (18) and Sadie (13).

Articles

September 7, 2022

PARTNER

Cisco’s next move in the Media and Content Provider industry with Intel

I'm very excited to share several innovations, partnerships and success stories as Cisco prepares to attend the International Broadcast Convention (IBC) Sept. 9-12 in Amsterdam.

The Broadcast and Media Ecosystem Family Reunion: NAB Show 2022

With approximately 55,000 attendees gathered for the event, our team at Cisco had the awesome privilege and opportunity to reconnect with our customers, partners, and industry ecosystem after a two-year hiatus. Like any family reunion, our time at the show was filled with great discussions, laughs, hope for the future, and reflection on how far we’ve come.

April 19, 2022

PARTNER

Transforming an Industry: The Converged Network Technology that Powered the Super Bowl

The most successful businesses are often the ones that aren’t content to simply play by the rules. At Cisco, we call that “performing and transforming” as a partner. Cisco partner AmpThink isn’t just playing the game, it’s redefining it for the entertainment venue industry—and it’s winning.

May 20, 2021

PARTNER

Renew and Transform Your Cisco Practice this Spring

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

March 25, 2021

PARTNER

Transformation Requires the Right Ingredients and Mindset! Do You Have Them?

Even before the craziness of 2020, our partners have been transforming as they figure out how to best leverage cloud, SaaS, managed services, customer experience, line-of-business selling/solutions, and API integration, while also looking at new consumption models that their customers now demand.

September 10, 2020

SP360: SERVICE PROVIDER

Stadiums May Not Be Opening with Fans This Weekend, But The Experience Can Still Be Epic

Recently, I had the honor of hosting and moderating a virtual leadership roundtable featuring tech innovators planning for some of the largest, most tech-sophisticated digital entertainment venues in the world. In our conversation, we touched on the many technological innovations that are influencing business decisions right now as many teams prepare to kick-off their first-ever season without fans in stadiums.

Believe the HYPE: The Standout Technologies Shaping the Future of Media, Sports & Entertainment

Recently, I had the pleasure of participating in a tech webinar panel with HYPE Sports, The New Game Changers of Sports Media & Broadcasting. I was asked to share my perspective on the current landscape and innovation trends I’m seeing, and how I believe it will impact what’s coming next for the Media, Sports, and Entertainment industry. I wanted to expand a bit on some of the topics I covered and highlight big themes to consider for the future.

May 18, 2020

PARTNER

Business Continuity with BCS 3.0

Cisco Business Critical Services (BCS 3.0), coupled with partner services and capabilities, is exactly what customers need to ensure network resilience and continuity. The following use cases are examples of how Cisco and our partners can meet those needs for customers.