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Bryan Bedford

Global Lead: CX Partner GTM & IoT Sports Partner GTM

Global Partner Organization

For 20 years, Bryan Bedford has been transforming consumer, content and technology industries around the world. Throughout his career in the IT, services, sports, media, and retail technology, Bedford has launched & scaled industry-changing technologies and services in high growth businesses’ including mobile, content and customer experience focused areas. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing tech, media, retail, sports, the future of customer experience as often as he can.

In his current position with Cisco Systems, a blue-chip technology firm, Bedford leads a team within Cisco’s Global Partner Organization that is focused on driving our Customer Experience (CX) portfolio and Cisco's IoT Sports & Entertainment practice through our partners and channel. In doing so this team leads partners into richer and more effective execution in the areas of CX across all of Cisco including Intent-Based Networking, Data Center and IoT just to name a few. Bedford joined Cisco in 2011 and has served as the Global Industry lead for Sports, Retail & Media for the first 7 years at Cisco including time serving as a member of the executive steering boards for Sports, Retail and Media industries inside Cisco.

Before joining the team at Cisco, Bedford served as XOS Digital's Vice President of Sales & Business Development and before that Director of Sales & Business Development both roles focused on Customer Experience & Services within the Sports & Media industries. Under Bedford’s direction XOS Digital, a leading software, analysis and services company focused on the Sports & Entertainment market, Bedford spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders including working with nearly every major professional and college sports program throughout North America. Bedford’s time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability.

Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams in various roles (Sales, Coaching, Marketing) over a 7-year period including time on staff at TCU (Texas Christian University) , Southern Nazarene University, and for the Oklahoma RedHawks Baseball Club.

Bedford also serves as CEO & Managing Director of The Bedford Agency, a Sports consulting & Recruiting Education company. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany. Bedford resides in Oklahoma City, OK and is married to his wife Desiree’ and has two daughters Tessa (15) and Sadie (10).

Articles

October 14, 2019

PARTNER

Empowering our Partners with our CX portfolio

At Cisco, we work with a team mentality, and my new team exemplifies this by supporting Customer Experience (CX) and Partner GTM with a new CX Support Services Playbook for Partners.

October 7, 2019

PARTNER

Cisco: Leading the Sports and Entertainment and Digital Signage marketplace together with our partners!

With the largest ecosystem of technology partners in the industry, Cisco is once again leading the way and great success stories with our partners in the Sports & Entertainment industry.

August 7, 2019

PARTNER

Back to (school) basics for our partners with Cisco’s CX Portfolio

Cisco’s Customer Experience transformation is focused on our future portfolio. We are bringing our Partners along in that journey by investing resources to enable and enhance Partner sales support, tools and programs.

May 31, 2019

PARTNER

Digital Transformation in Retail on display at Cisco Live US!

The pace of change in retail isn’t stopping. Cisco and its partner ecosystem is perfectly equipped to solve for the industry and will be at Cisco Live in San Diego!

Cisco Shows Commitment to the Media Industry, Wins “Best in Show” Award

This week’s NAB Show (National Association of Broadcasters) will go down as a smashing success for Cisco thanks to innovation, leadership, training and partnerships. 

Straight Talk About the IP Transition in Media

By now it’s clear that IP-based technologies are threading into the media supply chain with alacrity, whether we’re talking about content ingest, signal processing, or distribution.

NAB 2019: How Balance Matters in Media and Entertainment

I think this will be my 15th or so NAB, and each year it’s both exciting and intriguing to see the Media & Entertainment industry shift, pivot and evolve.

February 13, 2019

SP360: SERVICE PROVIDER

Digital Transformation: Lessons Learned at Cisco’s Media and Entertainment Industry Roundtable

Recently I had the great opportunity to host and moderate Cisco's most recent Media Roundtable in Barcelona, Spain.  During this event we had representation from some of the leading European Media organizations and partners.