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Bryan Bedford

Sales Business Development Manager
Global Partner Organization

For 20 years, Bryan Bedford has been transforming the way content & experiences are delivered to fans, teams, leagues, consumers & broadcasters around the world. Throughout his career in the sports, media and entertainment industry, Bedford has launched industry-changing technologies in high growth businesses’ including broadcast workflow solutions, stadium technology integration, digital networks and of course all things mobile experience related. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing media & sports as often as he can.

In his current position with Cisco Systems a blue chip technology firm, Bedford is the Global Business Development Manager responsible for the development of global alliances, channel development and technology ecosystems for Cisco's Global Partner Organization’s-Vertical Ecosystems Group and more specifically its high growth group verticals of Sports, Media & Consumer Segments ($1Billion dollars plus in annual business). In this role, Bedford manages global relationships with major international partners to help drive more value & new solutions to customers around the world.

Before coming to Cisco, Bedford served as XOS Digital's Director of Sales & Business Development. Under Bedford’s direction XOS Digital’s $35Mil leading sports software and services company overall grew by over 300% over an 8 year period and executed a business pivot by moving to a services & solutions company that included the introduction and widespread adoption of instant replay in College Football and College Basketball & Broadcast Video Replay technologies. Bedford also spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders throughout North America.

Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams a various roles (Sales, Coaching, Marketing) over a 7 year period including time on staff at TCU (Texas Christian University) , Southern Nazarene University, and for the Oklahoma Redhawks Baseball Club.

Bedford also serves as Managing Director of The Bedford Agency, a Sports consulting & event production company in the Oklahoma City market. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany, Oklahoma where he currently serves on the Board of Directors for the SNU Alumni Association. Bedford resides in OKC, OK and is married to his wife Desiree’ and has two daughters Tessa (12) and Sadie (7).

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