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Bryan Bedford

Global Industry Channel & Ecosystem Lead: Sports, Media & Retail
Global Partner Organization

For 20 years, Bryan Bedford has been transforming the way content & experiences are delivered to customers, fans, teams, leagues, consumers & broadcasters around the world. Throughout his career in the sports, media, retail and entertainment industry, Bedford has launched industry-changing technologies in high growth businesses’ including broadcast workflow solutions, stadium technology integration, and of course all things mobile and customer experience related. Bedford is also very active as an industry speaker and communicator on Twitter (@Bryan_Bedford) discussing media, retail & sports as often as he can.

In his current position with Cisco Systems a blue chip technology firm, Bedford is the Global Vertical Channel & Ecosystem Lead for Sports, Media & Retail responsible for the development of global alliances, channel development and technology ecosystems. Each of these industries represents over $500M in revenue for Cisco on an annual basis. Bedford also is an active member of the executive steering committees/boards for Sports, Retail and Media industries at Cisco.

Before coming to Cisco, Bedford served as XOS Digital's Director of Sales & Business Development. Under Bedford’s direction XOS Digital, a leading sports software and services company, spearheaded all facets of external business development for the firm including forging strategic “go-to-market” partnerships with major manufactures, technology companies and industry leaders throughout North America. His time at XOS Digital included record revenue growth, expansion of the sales/marketing force, net new product/solution launches and drive towards additional profitability.

Prior to joining XOS Digital, Bedford was groomed in the sports world and spent time working for three sports teams a various roles (Sales, Coaching, Marketing) over a 7 year period including time on staff at TCU (Texas Christian University) , Southern Nazarene University, and for the Oklahoma Redhawks Baseball Club.

Bedford also serves as Managing Director of The Bedford Agency, a Sports consulting company in the Oklahoma City market hyper focused around recruiting advisement, corporate consulting and event production like the Jay Bilas SkillsCamp of which he produced in OKC in 2017. Bedford earned his Master’s Degree from the University of Central Oklahoma and his Bachelor of Science degree from Southern Nazarene University in Bethany, Oklahoma where he currently serves on the Board of Directors for the SNU Alumni Association. Bedford resides in OKC, OK and is married to his wife Desiree’ and has two daughters Tessa (13) and Sadie (8).

Bryan Bedford's Articles