Bryan Bedford

I'm very excited to share several innovations, partnerships and success stories as Cisco prepares to attend the International Broadcast Convention (IBC) Sept. 9-12 in Amsterdam.

The most successful businesses are often the ones that aren’t content to simply play by the rules. At Cisco, we call that “performing and transforming” as a partner. Cisco partner AmpThink isn’t just playing the game, it’s redefining it for the entertainment venue industry—and it’s winning.

Learn about some of the actionable plans you can start working on—right now—to begin your Partner Transformation journey. There's no need to transform everything at once. Here are three ways Cisco can help you get started: training via the Cisco DevNet sandbox, a focus on customer success through the Cisco Lifecycle Advantage Program, and connecting with potential co-selling partners through the all-new Partner Connect feature on the Partner Experience Portal.

Even before the craziness of 2020, our partners have been transforming as they figure out how to best leverage cloud, SaaS, managed services, customer experience, line-of-business selling/solutions, and API integration, while also looking at new consumption models that their customers now demand.

Cisco Business Critical Services (BCS 3.0), coupled with partner services and capabilities, is exactly what customers need to ensure network resilience and continuity. The following use cases are examples of how Cisco and our partners can meet those needs for customers.

The pace of change in retail isn’t stopping. Cisco and its partner ecosystem is perfectly equipped to solve for the industry and will be at Cisco Live in San Diego!

March is an awesome time to be a sports fan! We are seeing change and digital transformation happen in the entire Sports & Entertainment industry.

Change is a word that to some sparks curiosity, uncomfortableness, anxiety and opportunity. That change happens a lot in the life, technology industry, families you name it , see how Cisco is changing the Media and Entertainment industry through the move to IP.

See first hand the Impact that Cisco's Partner Ecosystem is having on the Sports and Entertainment Industry.