Global Corporate Marketing & Branding
Michele is an accomplished technology marketing executive, with a history of building premier brands through strong positioning and innovative execution. As Vice President of Global Corporate Marketing and Branding for Cisco, she leads a world-class marketing team that is focused on increasing Cisco’s brand awareness and relevance globally.
In 2016, Michele and her team introduced a new global brand platform that successfully positioned Cisco as a technology visionary. The campaign is built on the company’s belief that there’s never been a better time for technology to solve the toughest challenges in business and society. At launch, the B2B campaign was the highest trending on social media.
Michele further builds Cisco’s brand value by leading a portfolio of strategic sponsorships and partnerships, including Live Nation, National Basketball Association (NBA), and the Olympics. Through these high-profile, technology integrations, Michele has delivered significant revenue and further established Cisco as a tech innovator.
Born in Indonesia, Michele brings a global perspective to everything she does. She spent her childhood in Southeast Asia. After graduating from Pepperdine University with a degree in Intercultural Communications, Michele began a successful career that took her from Disney in Paris to global advertising agencies BBDO, Ogilvy & Mather and Publicis.
Michele has spent her career building brand awareness and thought-leadership for some of the world’s most valuable brands including Apple, American Express, Motorola, HP and Coca-Cola.
In 2004, Michele joined HP as Director of WW Consumer Advertising, Sponsorships and Entertainment Marketing. While at HP, Michele managed a budget of over $250M and led the development of a marketing campaign that supported the largest global consumer products launch in HP’s history. The campaign successfully repositioned HP from being a ‘printer company’ to being a ‘consumer technology company’. It also helped HP to achieve record sales in the consumer space.
Prior to joining Cisco, Michele was Senior Vice President of Marketing and Business Development at Ensequence, an interactive television start-up.
Throughout her career, Michele has won multiple industry awards including Effies, Clios and AdWeek’s coveted “Campaign of the Year”.
When she’s not working, Michele is spending time with her husband, Mark, and their beautiful three-year-old son, Matthew.
Michele Janes's Articles
Digital Transformation October 31, 2016 - 2 Comments
Think about the last time you went to a live concert. Your favorite band arrives on stage, the crowd roars, and almost everyone in the audience raises their mobile deviceRead More