Cisco Blogs / Michele Janes
Global Marketing and Branding
Michele Janes is one of the industry’s foremost marketing experts in shaping brands for purpose and profit. Throughout her career, Michele has been influential in building emotional connections with customers and global audiences for blue-chip brands, start-ups, and business leaders. Her work has contributed to the brand equity of some of the most valuable companies including Disney, Apple, American Express, Motorola, HP and Coca-Cola. In her role as the head of all things brand marketing for Cisco, the company’s brand value has increased by 47 percent since she joined in 2010. Michele has built a team of star-players, who have driven some of the most pivotal transitions in Cisco’s recent history. Under her leadership, Cisco established itself as the leader in the ‘Internet of Everything’ in 2012, and The Network Intuitive’ campaign in 2017 supported the largest networking launch and fastest business ramp in 30 years. Fast-forward to 2021, and Cisco’s Bridge to Possible campaign has seen the most significant impact in the brand’s history. Since its launch, the campaign has reached more than 7.6 billion people and Cisco’s brand value has increased by more than $3.6 billion. Now in its third year, the campaign continues to elevate the company’s purpose, to power an inclusive future for all, and its goal to positively impact one billion people by 2025. Prior to Cisco, Michele led global consumer advertising, sponsorships, and entertainment marketing for HP, where she curated a campaign to support the largest global consumer product launch in HP’s history. Her work, and the work of her team, has been recognized with multiple industry awards including Effies, Clios and AdWeek’s “Campaign of the Year”. Most recently, Cisco’s very own creative agency, The Hatch, was recognized as the “In House Agency of the Year”, by both the Association of National Advertisers, and The In-House Agency Forum.
June 4, 2018
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