Samira Panah Bakhtiar

Director, Cisco's Media Operation

Global Service Provider Organization

Samira Panah Bakhtiar is attuned to the powerful relationship that can be forged between digital media and technology. As managing Director for the Media Operation at Cisco Systems, Samira leads a team of highly passionate engineers and sales team members who evangelize this every day. Over the course of the last decade, her work at Cisco has led to strategic alignment and business transformation, with some of the world’s largest media conglomerates—focusing on introducing innovation and enhancing operational efficiency in the areas of production, contribution, post production, and primary & secondary distribution.

Samira’s humanitarian work focuses on the abolishment of human trafficking and she has worked as an advocate with the Half the Sky Movement, the New Somaly Fund, and Global Poverty Project, and currently sits on the Board of Directors for Together1Heart. Her philanthropic work has always been a strong personal driver, and as a result, Samira launched Bridge2Act in 2015, a venture which is focused on transforming the giving landscape through the use of technology.

Samira graduated Summa Cum Laude in Finance from the University of Arizona with her B.S., and Magna Cum Laude with her MBA from Fordham University. In her spare time Samira loves traveling, practicing Muay Thai Kick Boxing, Hot Yoga, and hitting up the culinary scene with her husband, Koorosh, in Manhattan.


NAB 2018: here’s what you saw with the Cisco team

2 min read

Sleep deprived?  If you are one of 200 or so people on my flight back to NYC from Vegas, you sure as heck are!  With another successful NAB in the...

December 5, 2017


Cheers to Cisco’s CableFax Over Achievers Under 30

1 min read

CableFAX Overachievers Under 30 - Congratulations to Maureen Dolan and Andrew Solarz

September 22, 2017


Women in Technology: Knowing Yourself & Owning Your Authenticity

3 min read

We all need to embrace our individuality, and realize that it is our merit which propels us.  The moment we stop giving our power away, is the moment we stand sturdy and steadfast in our ability to move, lead, and inspire.

Cisco & Women: Transforming the Entertainment Industry One Award at a Time!

2 min read

My rockstar team is executing a clear, open, and productized strategy for this space. We call it the Media Blueprint, the foundation of which is an end-to-end ecosystem approach which is a strong challenge to point-providers who do not have that vision.

Cisco: Serious About Media. Seriously Crushing IT.

3 min read

In 2016, we cemented our relationships with media ecosystem partners including Grass Valley, EVS, Imagine Communications, Riedel, and Lawo. We've never been more serious about Media.

December 22, 2016


A (Media) Year in Review

2 min read

Incredible to see what a year can do— especially, when you’re sitting at the unique-cross section of tech and media!  I can’t help but feel nostalgic—it’s that time of year of course—when we look back at what we’ve accomplished and how far we have come.  The holidays fuel that type of retrospection, however, when you […]