media

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 NAB Show 2025, is happening in Las Vegas, NV April 5-9, 2025. This year’s theme is “Where content comes to life.” That could not be a better description for Cisco this year. And what better place to showcase how technology influences our customers’ future than at NAB! 

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The Society of Motion Picture and Television Engineers (SMPTE) develops standards, practices and engineering guidelines to advance the introduction of technology innovation in the media and entertainment industry. Cisco actively contributes to the association with IT and IP based workflows expertise.

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The IBC conference is here again, and it’s a good time to examine the changes in the media industry. Although nothing drastic has changed, there is just more--much more of the changes that started a few years ago.

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Cisco, Microsoft and Intel are making the vMI/DPDK/PCI-passthrough package available for appliances, application and virtualized deployments.

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#IBC2018 The Cisco SP Video Software & Solution team is prepping eighteen demos across five domains. These demo slots will fill-up fast! Ask your Cisco rep or any listed author to book your meeting. 

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Sleep deprived?  If you are one of 200 or so people on my flight back to NYC from Vegas, you sure as heck are!  With another successful NAB in the...

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Cisco has expanded our partnership with the fabulous folks at Cloudian, who are building ways for content providers to use S3 for private cloud access.

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The world of media is changing. More content needs to be created. Fast. In ever greater resolutions. The traditional network and infrastructure is not able to support these new requirements. It just can’t scale or move rapidly enough, while costs and complexity are too high.

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The shift from “traditional” broadcast to IP video is on, and was more real than ever at NAB this year. Key takeaways from the Cisco booth and show floor.