#CiscoChampion Radio, S3|Ep. 18: Cisco Live Tips & Tricks #CLUS
1 min read
#CiscoChampion Radio is a podcast series by Cisco Champions as technologists. Today we’re discussing Cisco Live Tips & Tricks. Get the...
Diving In: A How To Guide to Twitter
2 min read
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]
The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s
3 min read
In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]
Three Social Media Writing Tips. You Know You Want ‘Em!
1. Define Your Voice Writing for social media is its own discipline and different from traditional writing: it is more like writing a story, a story that you want people to share with their friends and so on and so on. Defining your voice is the combination of knowing what you want to say and […]
5 Nuggets to Make Sense of the Crazy World of Social Media
2 min read
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]