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Blog post

The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s

In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]

August 21, 2013 3 min read
Blog post

5 Nuggets to Make Sense of the Crazy World of Social Media

I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]

November 28, 2012 2 min read