B2B

October 9, 2018

LIFE AT CISCO

Back to Business: How Cisco Employees Are Supporting Each Other As They Return to Work

From maternity to caring for family members we all know that life happens, and we embrace that here at Cisco. Returning to work after time away can be difficult, however. Reija and team are trying to help their fellow employees by easing that transition with this employee network.

July 2, 2014

PERSPECTIVES

The We’re Listening Blog Series: Sharing Customer Experience Best Practices at the Walker B-to-B Customer Experien …

This month, I’m excited to welcome a very special guest author to the We’re Listening blog series. Joe Pinto is Senior Vice President of Cisco’s Technical Services group, with responsibility for a wide array of programs that support customer experience excellence at Cisco, including technical assistance, onsite and spare part logistics, certifications including CCIE, and […]

February 3, 2014

MANUFACTURING

More Reactions to IDC’s 2014 Manufacturing Predictions- Supply Chains and B2B Commerce

Recently I wrote about a few real life examples of IDC Manufacturing Insights 2014 Predictions: Worldwide Manufacturing and their Top 10 predictions. I wanted to continue with some more examples to illustrate what is happening now and hopefully help you see some real life examples that are already taking place. To follow up with IDC’s […]

October 1, 2013

DIGITAL AND SOCIAL

Social Media Measurement Twitter Chat Recap

Can there ever be enough discussion around “social media measurement”? While I joke as part of the opening of this post, it is a topic that we’ll continue to explore in upcoming #Ciscosmt activities. And as a follow up to my recent “Decoding Social Media Measurement” post, last Thursday Charlie Treadwell, Manager, Digital and Social […]

September 9, 2013

DIGITAL AND SOCIAL

Decoding Social Media Measurement

Have you ever felt like measuring social media was like a trying to crack a secret code? Sometimes it’s difficult to figure out what data is important to measure out of all the information we are receiving. And as social media continues to become more of the way business is conducted, I’ve seen a shift […]

August 20, 2013

DIGITAL AND SOCIAL

Powerful Combination: Employees and Social Media

I keep thinking about the phrase “power to the people” and thinking it’s definitely taken a whole new meaning when it comes to engaging employees in social media. During today’s Let’s Chat! #Ciscosmt Twitter chat with Cisco’s Petra Neiger (@Petra1400) and Salesforce.com’s Jennifer Burnham (@JennyDBurnham), we got a first-hand look at the ways employees can […]

July 31, 2013

DIGITAL AND SOCIAL

Creating Meaningful Events with Social Media

The ins and outs of how to use social media effectively for on- and offline events can be overwhelming. What technologies do we use…how do we integrate social media, mobile, physical and virtual environments…and how do we make it a meaningful experience for participants? It’s a lot to think about before moving forward. The good news […]

July 29, 2013

DIGITAL AND SOCIAL

Using Social Media to Create ‘The Event’

As final preparations are underway for the July 31st (9am PT) Let’s Chat! #Ciscosmt Training Series USTREAM broadcast, let’s get the conversation going early! Are there certain social media examples used for on- and offline events that stick out in your mind? What made them great or perhaps ideas to avoid? And what was used […]

July 10, 2013

DIGITAL AND SOCIAL

Social Media’s Impact on On- and Offline Events

How do you turn social media on its head and make it unique for your initiatives? I’m always fascinated to see new approaches to using social media and get inspired by different organizations’ creativity. From specific initiatives to drive more traffic and awareness (like American Express’ Passion Project) to getting executives involved (like HubSpot’s CEO Manager […]