Michael Riegel

Vice President

Industries, Platforms, and Services Marketing

As Vice President, Industries, Platforms, and Services Marketing, Mike Riegel leads the marketing for several of Cisco’s company-wide initiatives and leads the marketing for Cisco’s largest division – Cisco Services.

Mike has over 18 years of experience in the high-tech industry driving breakthrough innovations, top line revenue growth, and client satisfaction. His executive leadership roles have included general management, sales, product management, mergers and acquisitions, channel management, and marketing in software, services, and hardware.

Prior to joining Cisco, Mike spent fourteen years at IBM. He was most recently Vice-President of Marketing for WebSphere and Mobile, where he led the marketing and strategy for IBM’s largest software brand and launched IBM’s newest brand, IBM MobileFirst. Mike led IBM’s work with startups and universities and served as Vice-President of Sales for IBM’s Business Continuity Services unit.

Mike also served as CEO of Arsenal Digital Solutions in 2007 as IBM acquired the company. Mike led Arsenal’s global expansion to more than twenty countries and led the efforts to deliver on the company’s mission of becoming the leading provider of cloud-based information protection services.

Prior to joining IBM, Mike worked at InterAmerica Technologies, a privately held software firm in McLean, Virginia. He also worked as an economic advisor in the United States Congress. Mike has served on the Board of Trustees for Saint Anselm College and on the Board of Directors for the Software & Information Industry Association, and he currently is serving on the Board of Directors for the Triangle Chapter of the American Red Cross in North Carolina. He also has been an active supporter of the Food Bank of Eastern North Carolina and

has mobilized the Cisco RTP teams to volunteer hundreds or hours to alleviate the hunger problem in Eastern North Carolina.

Mike has been a featured speaker at events around the world covering topics as diverse as mobile innovation and transformation, business transformation, leadership and change management, marketing and branding strategies, channel marketing and development, innovation and business strategy, risk management, sustainable cities, Linux and open-source trends, software and cloud-based business models, and social media marketing. He was featured in Businessweek magazine and was profiled in Forbes India for his work in leading IBM’s programs with startups and venture capital firms.

Mike and his teams have been recognized with many of the industry’s highest awards for marketing, channel programs, and innovation including:

• VarBusiness Tech Innovators Award – for breakthrough product innovation, channel programs, and accomplishments leading IBM’s Managed Services business.

• IT Services Marketing Association Award for Brand and Reputation Management – for creating the breakthrough concept, strategy, and campaign on utility computing and on demand business.

• American Advertising Federation ADDY Award – for best B2B Direct Marketing campaign of the year.

Mike received an MBA from the University of Notre Dame (Magna Cum Laude) and holds a Bachelor of Arts degree in Economics and Politics from Saint Anselm College.


CEOs Are Missing a Huge Opportunity with Cybersecurity

3 min read

Every time I hear about a new high-profile data breach—and it’s happening more often all the time—I picture what must be going on in the executive suite of that company. Are the leaders hunkering down in a defensive position, looking for someone to blame? Will they throw money at the problem as they scramble to […]

April Arrives, and (No Fooling) Amazing Ideas Are in the Air

2 min read

It’s the first day of April, and spring is finally here. Everywhere, a sense of renewal and optimism is spreading. So, today I’d like to focus on a few cutting-edge technologies that are transforming our world. Quantum computing? Artificial intelligence? Augmented reality? All pale in comparison to these innovations, which truly have the potential to […]

Oil Slump Sparks New Call for Digitization

3 min read

Looking at the marketplace today, now more than ever the oil and gas industry needs to take action. Crude oil prices are at incredible lows—just over $30 last week. While I’d never assert my ability to predict future oil prices, I did ring the bell last April for digital as the modern-day anecdote for doing […]

How Digital Solutions Can Change the Troubling Economics of Healthcare

3 min read

Last week I wrote about how digital fans are expecting new experiences at NCAA games as part of March Madness. (Wow – how about some of those games this weekend – and my Fighting Irish survive and advance to the Sweet 16! But I digress…) This week I want to look at another topic—a much […]

January 26, 2016


Digitization Offers Hope to Besieged Retailers

3 min read

These are especially difficult times for the retail industry. For starters, several of retail’s marquee names announced store closings or layoffs following a disappointing holiday sales season. Retailers simply haven’t...

January 13, 2016


Financial Services and Retail: ‘A (Digital) Tale of Two Industries’

2 min read

Over the past six months or so, many of my blogs have dealt with the hot topic of “digital disruption” — both as a threat and an opportunity...

December 7, 2015


IoT World Forum: Translating IoT Innovation into Business Value with Analytics at the Edge

2 min read

Heading into the holiday season, I can safely predict that my kids’ excitement levels will increase steadily as December 25th draws nearer. They, of course, are anticipating Christmas morning and all that it entails – a break from school, delicious brunch, hot chocolate, family time, and, just maybe, some gift giving. Well, I am pretty […]

December 2, 2015


Digital Transformation Unlocks the Door to Services Revenue in Manufacturing

3 min read

Digital business transformation is a sometimes-vexing journey, with no shortage of pain points along the way. The rewards, however, more than offset the difficulties. How do I know? Because the transformation that so many organizations are undertaking reflects Cisco’s own, sometimes challenging journey — along with those of our top customers. This month, our team […]

November 11, 2015


Digital Agility Can Save Your Organization From Disruption

3 min read

Today, industries are colliding and recombining in new ways. These collisions are yielding new competitive forms. A new paper from the Global Center for Digital Business Transformation (DBT Center), a joint initiative between IMD and Cisco, calls this ‘Value Vampires’ and ‘Value Vacancies.’ Value vampires are companies whose competitive advantage actually shrinks overall market size. […]