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Michael Riegel

Vice President
Industries, Platforms, and Services Marketing

As Vice President, Industries, Platforms, and Services Marketing, Mike Riegel leads the marketing for several of Cisco’s company-wide initiatives and leads the marketing for Cisco’s largest division – Cisco Services.

Mike has over 18 years of experience in the high-tech industry driving breakthrough innovations, top line revenue growth, and client satisfaction. His executive leadership roles have included general management, sales, product management, mergers and acquisitions, channel management, and marketing in software, services, and hardware.

Prior to joining Cisco, Mike spent fourteen years at IBM. He was most recently Vice-President of Marketing for WebSphere and Mobile, where he led the marketing and strategy for IBM’s largest software brand and launched IBM’s newest brand, IBM MobileFirst. Mike led IBM’s work with startups and universities and served as Vice-President of Sales for IBM’s Business Continuity Services unit.

Mike also served as CEO of Arsenal Digital Solutions in 2007 as IBM acquired the company. Mike led Arsenal’s global expansion to more than twenty countries and led the efforts to deliver on the company’s mission of becoming the leading provider of cloud-based information protection services.

Prior to joining IBM, Mike worked at InterAmerica Technologies, a privately held software firm in McLean, Virginia. He also worked as an economic advisor in the United States Congress. Mike has served on the Board of Trustees for Saint Anselm College and on the Board of Directors for the Software & Information Industry Association, and he currently is serving on the Board of Directors for the Triangle Chapter of the American Red Cross in North Carolina. He also has been an active supporter of the Food Bank of Eastern North Carolina and

has mobilized the Cisco RTP teams to volunteer hundreds or hours to alleviate the hunger problem in Eastern North Carolina.

Mike has been a featured speaker at events around the world covering topics as diverse as mobile innovation and transformation, business transformation, leadership and change management, marketing and branding strategies, channel marketing and development, innovation and business strategy, risk management, sustainable cities, Linux and open-source trends, software and cloud-based business models, and social media marketing. He was featured in Businessweek magazine and was profiled in Forbes India for his work in leading IBM’s programs with startups and venture capital firms.

Mike and his teams have been recognized with many of the industry’s highest awards for marketing, channel programs, and innovation including:

• VarBusiness Tech Innovators Award – for breakthrough product innovation, channel programs, and accomplishments leading IBM’s Managed Services business.

• IT Services Marketing Association Award for Brand and Reputation Management – for creating the breakthrough concept, strategy, and campaign on utility computing and on demand business.

• American Advertising Federation ADDY Award – for best B2B Direct Marketing campaign of the year.

Mike received an MBA from the University of Notre Dame (Magna Cum Laude) and holds a Bachelor of Arts degree in Economics and Politics from Saint Anselm College.

Michael Riegel's Articles