National Retail Federation
A Retail Revolution: The Digital Generation Is Changing the Way We Work, Live, Play, Learn, and Shop
Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...
The Hyper-Relevant Retailer: From Dark Assets to Dynamic Processes
As I was walking the aisles at the National Retail Federation “Big Show” in New York last week, I was impressed with the myriad of connected, smart solutions now available to retailers. Augmented reality, data analytics, video-enabled in-store robots and warehouse drones, you name it, it was there. I’m just as dazzled as everyone else […]
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
In Retail, Insight Is Currency, and Context Is King
Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...
Collaboration—It’s More than You Might Expect
Collaboration in the era of the Internet of Everything (IoE) is not just about people connecting with people. Yet when you ask most people how they picture “collaboration,” they probably think of person-to-person collaboration first: perhaps a web-based conference call where people are sharing content such as a Word document or a PowerPoint presentation. Or […]
Cisco NRF 2013 – Preview of Store-in-a-Box – Cisco Lean Retail Approach Demonstration
This is our sixth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City. Today’s retail stores need be more technology enabled than ever before supporting new generation of shoppers that expect a convergence of physical and digital experiences. […]
New Shopping Experiences during the 2012 Holiday Season
Being a resident of San Francisco, one advantage of is the amount of shopping within walking distance. This year several retailers timed their store openings and remodel to coincide with the holiday season shopping, which is expected to grow 4.1 percent over last holiday season, according to National Retail Federation. These retailers understand they are […]
Cisco NRF 2013 First Look – New Research announcement at Big Idea Session
Welcome to the first in a series of previews of what Cisco will be showing at National Retail Federation Convention and Expo 2013, January 14-15 in New York City. Cisco released Catch Them and Keep Em retail research this past January at NRF 2012 . For NRF 2013 and we conducted surveys in multiple countries for […]