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Nicki Vereschagin

Global Retail Marketing Content Strategist

Global Industries Marketing

Marketing professional working for Cisco Systems, specialized in global retail go to market strategy and industry focused content creation. Previous experience includes global partner marketing and Cisco's brand marketing.

Articles

October 22, 2020

RETAIL AND HOSPITALITY

Cloud is the secret enabler of channel-less retail: Part 1

The digitization of retail and rising IT complexities are pushing retailers to critically examine central management of platforms and customer touchpoints.

Retail podcast: business resiliency for tomorrow’s consumer

Convenience drives decisions for both consumers and retailers alike. Digital experiences enable overall business resiliency, and in this first episode of our podcast, "Conversations and coffee" we are diving into the key innovation areas for retail organizations today.

Cisco Live announcements & impact for Retail cloud strategy

From the integration of insights and automation, to enhanced network visibility and control, retailers are truly reaching a new era of cloud capabilities. Here are the top announcements from Cisco Live and our session on securing multi-cloud retail environments.

Supporting business continuity in retail

Digital solutions such as curbside pickup and an optimized online platform are enabling retailers to reach business continuity in this unprecedented time. Watch this video for an in-depth look at the capabilities that are making a difference for retailers to build customer loyalty and protect individuals across the value chain.

Navigating supply chain disruptions for agile retail

The surge in remote workers and the need for visibility across both the network and across business operations, calls for agility for all retailers alike. Here's a look at how retailers can leverage the power of IT to move towards business continuity during this time of uncertainty with COVID-19.

January 31, 2020

RETAIL AND HOSPITALITY

Innovating with customers in mind

Innovative solutions are constantly shaping the retail industry. Here are the emerging digital technologies that are leading the charge, and bringing direct value to the customer experience.

January 29, 2020

RETAIL AND HOSPITALITY

Great to see you again! How analytics are shaping post-purchase engagement

The right analytics and digital solutions allow retailers to scale personalized experiences that turn occasional customers into customers for life.

January 27, 2020

RETAIL AND HOSPITALITY

When it comes to distribution, IT delivers

Retailers looking to enhance customer experience by offering more fulfillment and delivery options need to leverage digital IT solutions for seamless integration. Here's how.

January 22, 2020

RETAIL AND HOSPITALITY

Discover Retail Solutions in Barcelona

What challenges is the retail industry facing? See how Cisco Industries solutions unite to provide unique solutions at Cisco Live Barcelona!