This week CES was once again held in Las Vegas with in excess of 100,000 people in attendance.
Cisco demonstrated a number of CMX and IoT related things this week.
Firstly “The Internet of Everything: On The Go”
In the Cisco booth some future thinking was applied with a concept that imagines the shopping experience with a simulated retail environment: “BigBox.” While shopping at BigBox, visitors can walk through a combination of experiences involving location-based data, video, predictive analytics, security cameras, and sensors – designed to help retailers enrich the shopping trip for their customers, and more efficiently manage their stores.
Somewhat scary for some and exciting for others, while all the time enabling retailer increase their bottom line and deliver improved and personalized shopping experience to the consumers.
The next demo “Starlight Resort” was a combination of CMX, and Small Cell capabilities in the hotel resort environment. Read More »
Nearly 7 in 10 shoppers will use their smartphones and tablets to shop this holiday season.
Nearly half of all shoppers will use social media to assist in shopping.
73% of shoppers will be influenced by coupons and promotional offers.
Retailers both online and in-store can no longer ignore the power of mobile technology and social media influence with shoppers. Shoppers using mobile devices inside stores are actually more likely to make a purchase when being presented with the right information. In fact, this isn’t only true for retailers, but across all industries. Whether it’s guests, visitors, patients or passengers, there’s a real opportunity for businesses to make an impression via the mobile device.
Retailers are entering a new era of consumer shopping behavior fueled by the digital world in which we live. The explosion of digital content has major implications for retailers across all of the channels through which they offer products and services.
In fact, a new study just released by the Cisco Internet Business Solutions Group (IBSG) reveals that web-based digital content is now the most powerful influence on buying decisions for shoppers across all retail channels. The study surveyed 5,000 shoppers across five countries: the United States, United Kingdom, Brazil, Mexico, and China.
The study’s results highlight the need for retailers to “catch and keep” today’s consumers, who now effortlessly “mash-up” digital and physical shopping. At this week’s National Retail Federation (NRF) Convention & Expo, Cisco will explain how retailers can take advantage of this evolution in consumer shopping behavior.
This is our fourth preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.
At the Cisco booth, I will be hosting demonstrations of the Cisco Remote Expert Smart Solution for Retail. This solution offers a superior video and collaboration experience between shoppers and remote experts from any location within your store -- in an aisle, at an end cap, in the store front, or in a private setting.
With this solution you can capture new sales opportunities, upsell or cross sell products and services, and boost revenue while delivering a compelling shopping experience.
Please watch this video about the Remote Expert Smart Solution for Retail demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!
This is our second preview of what Cisco will be showcasing at the 102nd National Retail Federation Convention and Expo on January 14 and 15, 2013 in New York City.
At the Cisco booth, I will be hosting demonstrations of “Interior Inspirer” for inspirational living, a new interactive experience that guides shoppers in transforming the home furnishing shopping experience with the click of a tablet. Interior Inspirer creates in-store theatre and supports engaging customer experiences that entice your shoppers to buy now and buy more.
Please watch this video about the Interior Inspirer demonstration and then mark your calendar to join us at Cisco Booth #252 at NRF 2013. I look forward to seeing you there!