Location-based services have been getting a lot of attention lately and people are increasingly curious about how Wi-Fi and beacons play together in the hot space that is indoor location technology. In my last blog I reviewed how beacons work and how to differentiate when to use Wi-Fi and beacons. There’ve been some great questions about beacon technology and how it complements Cisco’s location-based Connected Mobile Experiences (CMX) solution, so I want to follow up on these topics with everyone.
What types of beacons are there?
Generally, there are two different classes of beacons: transmit only and backhaul enabled.
Transmit only beacons are exactly as they sound -- they simply transmit information to anyone that is capable of hearing (bluetooth enabled smartphones). They do not receive or pass any data or information upstream.
Apple’s iBeacon is the best example of this type of BLE beacon. You can think of them like the navigational beacons used by airplanes when on approach to major airports. The beacon doesn’t even know the plane is there, but the plane is aware of the beacon and knows where the beacon is allowing it to take the correct action. Same is true for smartphones and transmit only beacons like iBeacon -- the intelligence is located in the mobile application which must recognize the beacon and take appropriate action.
Backhaul enabled beacons generally include a Wi-Fi chipset for either management or data capabilities. Some backhaul enabled beacons are USB enabled and take advantage of whatever connectivity exists within the PC they are connected. Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
In my last blog on 5 GHz spectrum, I discussed the recent FCC ruling that permitted outdoor access points to use the U-NII 1 band (5150-5250 MHz).
But the story doesn’t stop there. As mentioned last time, there are significant technical challenges to using the 5 GHz band. It is not cleared spectrum. It contains incumbent uses that are important for national security and public safety. Therefore, it is imperative that Wi-Fi not create harmful interference to these incumbent systems. Cisco will not settle for less.
On the topic of interference, a particularly interesting component of the same FCC ruling that opened the U-NII1 band for outdoor AP’s is that it also re-opened the Terminal Doppler Weather Radar (TDWR) band (channels 120, 124, 128) with new test requirements for DFS protection. Hold on, let’s backtrack a bit before diving into what this means:
What is TDWR?
In brief, Terminal Doppler Weather Radar (TDWR) “is a Doppler weather radar system used primarily for the detection of hazardous wind shear conditions, precipitation, and winds aloft on and near major airports situated in climates with great exposure to thunderstorms in the United States.” TDWR uses the frequency band from 5600-5650 MHz which is why wireless network equipment needs to be proven to “do no harm” to TDWR. If you’re curious for more information on TDWR, then please click here and/or here.
A Brief History
Many of you reading this will recall that the FCC closed the use of the TDWR band several years ago as the result of numerous reports of wireless equipment creating interference with TDWR. Read More »
Tags: 802.11, 802.11ac, access point, AP, band, bandwidth, capacity, certification, channel, co-channel, device, DFS, DFS protection, doppler, emission, emissions, equipment, FCC, Firmware, GHz, gigabit, HD, high density, interference, Mhz, operation, procedure, radar, radio, requirement, ruling, spectrum, tdwr, test, weather, wi-fi, wifi, wireless
In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
Today is the final day of a very busy and successful Cisco Live Milan 2014. Read my initial observations from the event earlier this week.
As the event draws to a close, lets look at some of the location analytics available via Cisco’s Connected Mobile Experiences solution (CMX) and perhaps try to answer some of the following questions about the event.
For this I will just focus on the World of Solutions Show floor -- approximately 800,000 sq feet in size, and containing all the Cisco Booths and the partner displays.
- How many people actually visited the world of solutions?
- How many people did the different Cisco Booths attract?
- Where was the busiest part of the show floor?
These and other insights can be derived from looking at the business intelligence that emerges from CMX. Read More »
Tags: #CLEUR, analytics, business intelligence, ciscolive, cmx, controller, crowding, customer, data, deployment, device, dwell time, early adopter, event, heat map, insight, lbs, location, location based services, location services, location-based, mobile, mobility, mse, network, operation, services, solution, technology, visitor, wi-fi, wi-fi location, wifi, wifi location, wireless, world of solutions, wos
You saw the double-announcement Thursday--Not only is MGM betting big on Cisco to transform the guest experience, but we at Cisco are taking the missive of helping our customers create connected mobile experiences to the next level with Web engagement.
At this point you’re probably thinking: How exactly does this apply to me?
Good thing we have three industry-specific webinars for your convenience.
Choose the industry that applies to you and take 30 minutes to see how Cisco Connected Mobile Experiences can help YOU engage your passengers, customers, guests, and more to boost revenue and build loyalties like never before.
Intrigued? Check us out at http://www.cisco.com/go/cmx or visit the announcement of the new web engagement platform to see how we can help you transform your business engagement model.
Tags: airport, Cisco, Conference, Connected, connectivity, experience, Guest, hospitality, International, las vegas, location, location analytics, maps, MGM, mobile, mobility, mse, network, networking, operation, optimize, resorts, retail, revenue, service, services, technology, Transportation, upgrade, wi-fi, wifi, wireless