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Hybrid Devops – Software Defined Disruption

Businesses have been and will continue to be disrupted by software agility and innovation. If you have any questions, just ask, if they are still in business, Movie Rental Companies (Netflix), Taxi Companies (Uber), and Retail Companies (Amazon) to just name a few areas (companies that disrupted an industry with Software). Software defined disruption has changed the landscape and continues to drive tremendous business value like never before. What’s most exciting is that we have not seen anything yet compared to what the Internet of Everything (IoE) will disrupt! To understand software disruption better and determine the innovation opportunities it helps to take a look at the typical devops model today, challenges, and opportunities.

The typical devops model is represented the figure below:


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Sponsored Data is off to a Rolling Start

In a mobile application ecosystem dominated by Over-the-Top (OTT) providers, mobile operators need to exploit new business models in ways to create value with them. One example of a Monetization use case promising a new business model is Sponsored Data. An early proponent among operators has been AT&T, who defines Sponsored Data as: “a service that enables companies to sponsor the data usage for specific content on behalf of eligible AT&T wireless customers [who] can browse, stream and enjoy content … without impacting their monthly data plan allowance.”

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A year after launch, AT&T spokespersons remain upbeat about its Sponsored Data program, despite only signing up about 10 content partners. What are some of the services enabled? Liberty Mutual insurance customers, for example, can send their smartphone photos from accident claims up to the Liberty Mutual cloud, without incurring data charges from AT&T. Kingsoft gives users of its mobile office software sponsored access to file access and transfers. AT&T states that is sees great interest in Sponsored Data from a variety of developers and content owners, but that such a service based on a new business model will take time to establish itself.

Waving the Green Flag

Other operators are experimenting with the Sponsored Data business model. Customers of T-Mobile’s Music Freedom service can now stream all the music they want from the most popular streaming services without it counting against their 4G LTE data limits. Other operators offer similar sponsored Internet radio services such as Spotify and Pandora, or social media applications like Facebook. Read More »

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Cisco APIC Makes Best of Interop 2015 Finalist


With Interop less than three weeks away, we are excited to learn that Cisco APIC, the SDN controller for our Application Centric Infrastructure (ACI) fabric, has been selected as Best of Interop 2015 Finalists  in Software Defined Networking (SDN) category. As you may recall, when we announced ACI back in Nov 2013, we mentioned that APIC would be the software controller for the application-centric policy model, and would be available in Q3, CY 2014. In a short span of less than a year, APIC has gained broad industry adoption with more than 300 Customers either deploying or in production already.

Interop Vegas, is a great venue to unveil more aspects of the ACI fabric, the policy model, and key APIC features. If you aren’t going to be in Las Vegas the last week of April, now may be the time to start making plans as we gear up for some exciting ACI news and events, and  hopefully bringing home this Best of Interop award.

But wait, there’s more…

If you are not familiar with ACI or APIC yet, let me take the opportunity to tell you about APIC and why I think it is a finalist for the Best of Interop.

The Cisco APIC is the unified point of automation and management for the ACI fabric and health monitoring. The Cisco APIC is built with open APIs and an open application-centric policy model designed to simplify the provisioning, monitoring, and management of applications across the data center. Cisco’s Application Centric Infrastructure (ACI) is a fabric architecture with centralized automation and policy-driven application profiles designed to make the infrastructure highly responsive to the needs of applications, while significantly simplifying the data center and cloud operational model.


The Cisco APIC is built on the SDN principles of an extensible/programmable centralized controller, standardized north-bound API’s, a protocol for communicating with and orchestrating data center devices and network nodes, and  features and agents within the network infrastructure to support the controller’s policy model and respond appropriately.

The Cisco APIC uses an application-centric policy model rather than network-centric SDN policies that do not adequately reflect business requirements. Cisco ACI is an open ecosystem of management, services, and security partners that incorporate best-of-breed solutions across physical and virtual infrastructures. Customers have a choice of flexible workflow automation and orchestration solutions on top of APIC and the ACI fabric, including OpenStack, VMware cloud automation solutions, Microsoft System Center, Cisco UCS Director, and more, rather than being locked into a specific automation model.

The APIC software is delivered on turn-key UCS C-Series server appliances, so the user out-of-box experience is simple.

Apparently these stellar traits weren’t lost on the Best of Interop judges as it made it to Finalist status.  We sincerely hope this bad boy brings home the prize too – stay tuned for more excitement to come.

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Deliver Agility with Policy

What’s the first thing that comes to mind when someone talks to you about Policy? Chances are, you think of rules and regulations telling you about what you cannot do while on a mobile app or online. You don’t think about Policy as a way to set you free or a way for your Service Provider to make things better for you.

Graham Finnie from Heavy Reading discusses in his new whitepaper, “Policy as a Platform: Delivering Agility & Simplicity,” how policy and charging control has come a long way in a few short years.

While past generations of policy Read More »

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Policy that Comes to You

As consumers and workers seamlessly move from home, to the office, the subway, coffee shops, and everything in between, they expect a seamless connectivity between their mobile, Wi-Fi, and broadband experience.  It makes sense that the policy for their data use will also be seamless across all technologies, thus providing the user with a more customized experience.

Seamless Connectivity

NTT  Docomo recently announced that they will Read More »

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