‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for their customers.
Enhancing Retail Mobile Apps
Some retailers are using mobile apps to help customers spend less time gathering deals and waiting in line, and more on finding the gifts their friends and family want:
- Target makes it easy for parents to play Santa by enhancing their kids’ wish list app. This app includes new holiday games and a kid-friendly search function to add products in a “letter to Santa.” Parents then log into adult mode and respond to the letter, buy the presents directly, and share the list with relatives.
- Kohl’s mobile app lets shoppers gather all their deals in one place by scanning gift cards, Kohl’s Cash, and Yes2You loyalty rewards into a mobile wallet. Customers also enjoy accelerated checkout in stores using Apple Pay.
- Walmart’s mobile app lets customers build holiday wish lists by scanning items while shopping in stores, which can then be accessed by friends and family members using the app’s search feature. The app also directs consumers who order presents online to pickup locations in the store.
Creating a Better Omnichannel Experience
Retailers are also connecting online and offline channels with technology in the store to make sure customers don’t leave empty-handed:
- Gamestop helps customers who want to avoid lines at all costs by letting them order products with their mobile app and pick it up in the store. If a shopper starts their shopping journey in the store, sales associates equipped with mobile devices will help them browse the complete online inventory, ship products to their home, and check out quickly with Apple Pay and Android Pay.
- This year Kohl’s is debuting a “Ready for Pickup” email to alert customers that their order is ready, complete with an in-store map directing them to a pickup kiosk. Customers use just one shopping cart whether they’re shopping from their smart phone, tablet, or desktop.
- Dick’s Sporting Goods is providing customers with an “Endless Aisle” experience. If an item is sold out in the store, the customer can use a digital kiosk to order the item, or work with a sales associate to have the item shipped to their home, often free of charge.
These innovations are supported by Cisco research on digital shoppers, which confirms that shoppers are very willing to use mobile features related to product research, purchase, delivery, and product support. In fact, 63 percent of customers surveyed would use in-store guidance to navigate to desired products, 60 percent would scan barcodes when shopping, and 49 percent would use mobile payments. Retailers can expect improved satisfaction and conversion by investing in mobile experiences that provide convenience and value to the customer, and avoiding features that complicate the shopper journey.
Cisco has also found that retailers can turn shoppers into omnichannel customers by allowing them to use in-store technology to purchase out-of-stock items. In a previous holiday season, Cisco customer Tesco combined online and in-store shopping experiences to exceed online holiday sales targets and achieved more than 50 percent sales growth.
We’re looking forward to seeing what kind of results progressive retailers will deliver this holiday season. Share what innovative approaches you are seeing in the marketplace and where you are placing your bets this season!
For more innovative retail strategies, see our Top 10 list of how you can create the ultimate shopping experience.
Tags: alert, Android Pay, App, Apple Pay, channel, Cisco, Dick's Sporting Goods, digital, endless aisle, Gamestop, in-store, Kathryn Howe, kiosk, Kohl's, mobile, omnichannel, online, pickup, retail, shopper, Tesco
There has never been a better time to take inventory with your customers. By asking them if you can help them assess their software investments to turn dormant “shelf-ware” into “productive-ware, you will begin to discover new business, and new opportunities to sell services that support the entire software lifecycle.
Every customer wants to be as effective with the software investments they make and wants to quickly realize the return on their investments. Your work to discover activation opportunities or adoption and usage increases is just the beginning of adding value to your customers!
There are a lot of reasons why this is important – but here are my top three: Read More »
Tags: adoption services, channel, Cisco, collaboration, lifecycle services, partner, partner tools, richard mcleod, software
Happy New Year to our Collaboration Partners!
Do you know that only about 8 percent of people keep their New Year’s resolutions for the full year?
At the beginning of each year, I try to set a New Year’s resolution that is SMART (specific, measurable, achievable, relevant, and time bound), so that I’ll keep it. I especially like to set goals that are attainable and will drive tremendous growth in our business together.
This year, I want to focus on helping you sell all the incredible collaboration solutions within our completely refreshed portfolio, by providing you with simple tools and programs to sell collaboration differently. I’d like to challenge you to make one of your New Year’s resolutions to utilize the many incentives and programs that we recently announced which are specifically designed to help you grow your business. Read More »
Tags: channel, Cisco, collaboration, new resolutions, New Year, partner, partner tools, richard mcleod
In my last blog on 5 GHz spectrum, I discussed the recent FCC ruling that permitted outdoor access points to use the U-NII 1 band (5150-5250 MHz).
But the story doesn’t stop there. As mentioned last time, there are significant technical challenges to using the 5 GHz band. It is not cleared spectrum. It contains incumbent uses that are important for national security and public safety. Therefore, it is imperative that Wi-Fi not create harmful interference to these incumbent systems. Cisco will not settle for less.
On the topic of interference, a particularly interesting component of the same FCC ruling that opened the U-NII1 band for outdoor AP’s is that it also re-opened the Terminal Doppler Weather Radar (TDWR) band (channels 120, 124, 128) with new test requirements for DFS protection. Hold on, let’s backtrack a bit before diving into what this means:
What is TDWR?
In brief, Terminal Doppler Weather Radar (TDWR) “is a Doppler weather radar system used primarily for the detection of hazardous wind shear conditions, precipitation, and winds aloft on and near major airports situated in climates with great exposure to thunderstorms in the United States.” TDWR uses the frequency band from 5600-5650 MHz which is why wireless network equipment needs to be proven to “do no harm” to TDWR. If you’re curious for more information on TDWR, then please click here and/or here.
A Brief History
Many of you reading this will recall that the FCC closed the use of the TDWR band several years ago as the result of numerous reports of wireless equipment creating interference with TDWR. Read More »
Tags: 802.11, 802.11ac, access point, AP, band, bandwidth, capacity, certification, channel, co-channel, device, DFS, DFS protection, doppler, emission, emissions, equipment, FCC, Firmware, GHz, gigabit, HD, high density, interference, Mhz, operation, procedure, radar, radio, requirement, ruling, spectrum, tdwr, test, weather, wi-fi, wifi, wireless
Wi-Fi roaming is often a tumultuous subject. The crux of the issue is, with Wi-Fi the roaming decision is left to the client.
In the recent years, there have been great strides in improving Wi-Fi roaming with the creation of standards-based roaming technologies. Cisco first pioneered fast roaming many years ago with CCKM (Cisco Centralized Key Management), which was the foundation for 802.11r. 11r which was ratified by the IEEE in 2008, allows for fast roaming, even on a secure 802.1X SSID. With 802.11r it is possible to roam without disruption during a voice or video call.
While client support of 802.11r is largely lacking in the laptop space, there is large support in the smartphone realm. Apple iOS devices have supported 11r since iOS 6 (http://support.apple.com/kb/HT5535). The recent Samsung smartphones, such as the Galaxy S4, S5, and Note 3, also support 11r.
Note: Some non-802.11r clients can react adversely when connected to an 11r WLAN. The current recommendation from Cisco is to have a separate WLAN for 802.11r clients.
802.11k is another amendment from the IEEE that helps to improve roaming. 802.11k provides a whole slew of information to the client, which allows the client to understand the RF environment and make an informed roaming decision. This information can include channel load and AP neighbor lists.
11r and 11k help, however, that does not mean the infrastructure is irrelevant in the roaming picture. With the help of a model train, we did some testing to figure out just how much impact the infrastructure could have. We compared Cisco to one of our competitors, whom we will call Vendor A.
This video summarizes the results and shows the train in action, or continue reading for more details:
Read More »
Tags: 11r, 11x, 802.11, 802.11k, 802.11r, 802.11x, access point, AP, channel, channel load, client, dbm, device, infrastructure, rf, roam, roaming, roaming decision, RRM, SSID, standards, statistic, technologies, technology, transit power, video, Voice, wi-fi, wifi, wireless, wlan