In just two years, indoor location technology has taken off and attracted a lot of buzz across industries, from retailers to healthcare. But it’s no longer a conversation about just Wi-Fi – the introduction of beacon devices, including iBeacon, has added a new dimension to location technology for IT and their line of business counterparts to grapple with on how to leverage it to better reach their customer base.
Some customers have been asking about beacon technology and how it fits in with Wi-Fi, so let’s start from the beginning:
How do beacons work?
Beacons are sensors that send out Bluetooth low energy (BLE) tracking tags. These sensors can be placed around a venue, such as a store, and a mobile device can pick up the BLE signal and determine that it is in close proximity. When a mobile app is built off of this technology, it can be used in interesting ways to interact with the end user, such as notifying a customer of a promotion for an item they are close to.
I’m having trouble differentiating Wi-Fi and beacons. What do I need to know? Read More »
Tags: access, analytics, Apple, beacon, BLE, bluetooth, byod, Cisco, cmx, consumer, customer, deployment, device, dimension, Enterprise, GPS, granular, Guest, healthcare, ibeacon, indoor, Indoor location, IT, lbs, line-of-business, location, location based services, marketing, mobility, mobility services engine, mse, network, operation, productive, productivity, proximity, retail, sales, tag, technology, track, tracking, wi-fi, wifi, wireless, wlan
HITEC 2014 takes place this week in Los Angeles, where the brightest minds and hottest technology in the Hospitality industry congregate in one place, with over 300 companies displaying the latest technology solutions to the industry.
CMX is featured at the HITEC Convention in both the Cisco booth and as a part of the Hyatt keynote address.
Cisco CMX @ HITEC
Cisco’s CMX solution was on display at the Cisco Booth and also running at the event venue the Los Angeles Convention Centre.
The following screen shots show some examples of the analytics in action at the show.
This is a heat map of devices during the early part of the morning when the exhibition flow first opened, and the delegates can be seen streaming in the front entrance and then spreading out across the show floor. We can also see that over 3000 devices have already been detected at the venue.
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Tags: #HITEC2014, analytics, Cisco, client, cmx, convention, count, customer, data, density, device, event, exhibition, FLOW, Guest, heat map, heatmap, hitec, hospitality, hotel, hyatt, Industry, location, location-based, loyalty, mse, solution, technology, travel, wi-fi, wireless
Cisco CMX Mobility Developer Challenge is under way at topcoder. CMX Mobile Application SDK can be leveraged in a mobile application to provide indoor location and navigation for users. The SDK will connect with the CMX Mobile App Server to determine a user’s location, downloading maps, venues, point of interests, and determine routes for a selected point of interest. The CMX Mobile Application SDK can also receive a mobile push notification when application is not running. When notified, the application can be launched and include message how to join the customer network when first initiated. The core feature is the indoor location which displays current location of device on the map. The location updated as a user moves through a venue and can help navigate the user to some defined location.
The topcoder challenge is to use the CMX Mobile Server SDK to create a new app using a simulated environment for a meeting host to automatically launch a WebEx conference, based on the location of the conference room where the meeting is scheduled.
The SDK is composed of several modules to allow for varying types of application integration. The CMXClient is the core module for getting client and venue information. Read More »
Tags: API, App, Cisco, client, cmx, coder, Conference, core module, develop, developer, device, location, map, mobile, notification, program, programmer, sdk, server, simulator, software, technology, topcoder, venue
Cisco Live! San Francisco was the biggest Cisco Live! yet—25,000 attendees. Read Chris’s blog for more on the network at Cisco Live! You also heard about the Mobility Services APIs enabling location-based services and location-enabled application development in Neha’s blog yesterday. The event also marked a milestone for our CMX team: successful location tracking of all 30,000 devices in the conference center with a single pair of MSEs (Mobility Services Engine) running on 7.6MR2 code to generate analytics and reports based on device location!
Let’s take a closer look at location analytics generated at Cisco Live! If you haven’t seen CMX Analytics before, let me tell you: it’s powerful. There are three pieces of CMX Analytics: Dashboard, Analytics and Reports, all generated by the location data from the MSE. Here are a few key views from the show floor:
1. Dashboard: The CMX Dashboard features a number of customizable widgets that visualize location data such as dwell time and device count by zone or by time.
Hourly Visitors for South Halls on Tuesday May 20
Tuesday marked a steady flow through the day with the World of Solutions and breakout sessions all day. You see that spike at 5pm? That’s when the beverages and refreshments came out—and then you see people tapering off round 7pm to head out for dinner.
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Tags: #CLUS, analytics, App, application, Cisco, cisco live, client, cmx, dashboard, device, dwell time, experience, generate, heat map, heatmap, location, location-based, mobile, mobility, moscone, network, report, wi-fi, widget, wifi, wireless, wlan
Earlier this week you learned about the network at Cisco Live! If you attended the event this year, you’ll also have noticed that there was a brand new extension of the event in Moscone West. This was DevNet, the first developer-facing zone Cisco has ever brought to life, just in time for the 25th anniversary of the conference. DevNet featured a whole array of activities for the dev-inclined Cisco customer: learning labs, tech talks on both a main stage for thought leadership and techie details in an API theater, and a hackathon. CMX was one of the key technologies on display in the DevNet zone, and our CMX engineering team was super excited to see our technology in the spotlight.
As many of you know, CMX offers a rich set of APIs enabling developer community to develop, enhance and customize location-enabled applications. The highlight of the show for me was the DevNet Hackathon, a real 24 hour hackathon right in the DevNet Zone--another first for Cisco. Our very own Mobility Services API and CMX SDK were part of the featured technology sets for people to work with to create location-enabled apps using real-time intelligence from the Mobility Services Engine (MSE). It was really fun to be working with developers from many different countries and awesome to see our APIs and SDK brought to life. See for yourself!
Are you a developer interested in digging into the Mobility Services API? Look no further than DevNet.
For more on the Connected Mobile Experiences (CMX) solution, visit www.cisco.com/go/cmx.
Tags: #CLUS, #DevNet, API, Cisco, cisco live, cmx, developer, experience, hackathon, Intelligence, location, location based services, mobile, mobility, personalized, sdk, services