Cisco has been playing a critical part for retail, healthcare, hospitality and transportation organizations to gain an understanding of how end-users move throughout an organization’s physical location. This is done through our Cisco Connected Mobile Experiences (CMX) solution.
With all the valuable information CMX provides, the demand for even more accurate data has been growing. Location accuracy has been a hot developing field and, as I mentioned in announcing our Best of Interop Finalist status in the wireless category last week, Cisco’s taken the lead in redefining how this location-based data is acquired.
In the past many solutions have relied on the probing performed by the mobile device to acquire location-based data. In recent months this approach has shown diminishing returns. The underlying issue is that this data is reliant on how frequently the mobile device probes an access point. A couple issues that arise include:
- Mobile device manufacturers are reducing the frequency of device probing to conserve battery. This reduces the number of data points collected and impacts the accuracy of the data
- Different manufacturers probe the access point with varying frequency so some devices deliver more accurate information than others skewing the location analytics data.
At Cisco’s annual Partner Summit event we are revealing some key areas of focus for the upcoming Cisco v8.0 release. Although the list is not inclusive of all new functionality, I would like to highlight some steps we are taking to bring CMX to meet the ever-evolving demand for location-based data.
With Interop less than three weeks away, we were doubly excited to learn that Cisco APIC, the controller for our Application Centric Infrastructure (ACI) fabric, and the Cisco Nexus 9516 switch have been selected as Best of Interop 2014 Finalists in the categories of Software Defined Networking (SDN) and Data Center Networks respectively. As you may recall, when we announced ACI and our series of Nexus 9000 switches back in October, we announced that APIC would be the software controller for the application-centric policy model, and would be available in Q2, CY 2014.
As we get closer to that general availability date, Interop is a great venue to unveil more aspects of the ACI fabric, the policy model, and key APIC features. If you aren’t going to be in Las Vegas the first week of April, now may be the time to start making plans as we gear up for some exciting ACI news and events, and hopefully bringing home these Best of Interop awards.
This first video discusses Cisco APIC:
And this second one highlights our newest Nexus 9000 switch, the Nexus 9516:
Cisco has been placing a lot of emphasis on delivering solutions that provide insights and understanding on how customers, patients, visitors and communities interact with their physical environments. Mobility and leveraging mobile devices in the environment has revealed itself as a very powerful way to gather critical business intelligence. This business intelligence is highly impacted by the resolution of the location-data and the demand to improve resolution and accuracy is increasing quickly. Apparently, this has not been missed by UBM. This year Cisco is honored to be selected as a Best of Interop Finalist for the Wireless award category for our innovations in improving location data resolution calculations.
It’s an honor to be recognized for our innovation and technological advancements in wireless, and we wanted to share a bit more about our submission with you.
What are Location Data Resolution Calculations?
Many systems acquire location analytics by relying solely on the probing that occurs from a mobile device to an access point. Unfortunately, this approach is delivering diminishing returns. It puts location analytics at the mercy of the mobile device vendors. What I mean by this is that as mobile device manufacturers look to improve mobile devices in regards to OS, drivers and battery life they are reducing the frequency of the probing from the mobile device. In addition, different mobile device manufacturer use different probing intervals. The need to do this makes sense from the mobile device manufacturer perspective, but it has an impact on the accuracy of the data acquired when representing movement of end users in the physical environment. If a user is recognized when they walk in the environment and then is identified a minute later, there is a lot of movement that can occur in that time. But the analytics only sees two data points and draws a straight line. Not a very accurate representation.
Cisco is leveraging what we know best, the network, to supplement the device probing. Bringing in network data allows us to gather higher data resolution regarding mobile device movement, equating to a more accurate representations of end user movement in the environment.
More and more organizations across industries are realizing that providing simple, easy Wi-Fi for customers, guests, visitors, and more is becoming a basic expectation. Consumers are used to their always-on, always-connected lifestyles, so naturally their checklist for any venue they step into will now include “Wi-Fi” as a top priority. Good thing Cisco has not one but two simple ways for organizations with venues to provide easy Wi-Fi access for their consumers. One is CMX Connect, which you read about in the MSE blog series. The other is CMX for Facebook Wi-Fi.
Don’t miss this opportunity to hear from Cisco and Facebook speakers, as well as a special guest customer, to learn more about our joint-solution. Hear how CMX for Facebook Wi-Fi can help boost recognition for your brand, foster stronger relationships with customers, and promote your business by connecting you directly to customers through Facebook.
Every Friday, we’ll highlight the most important Cisco partner news and stories of the week, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
As we move into fall, things are really picking up at industry events. This week in New York, Cisco spent time at Interop helping partners transform, create new opportunities and claim their share of the Internet of Everything (IoE) economy.