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ITD: Winner of the Best of Interop 2015

When the Best of Interop 2015 award winners were announced at the Mandalay Bay Convention Center in Las Vegas, the ITD team members couldn’t control their emotions. This team is well known to work in a startup-mode — comes up with new ideas, builds a prototype, demonstrates it to the executives and SEs, goes into execution mode, and delivers a world class solution.

As the leader of this team, I was asked by several media representatives for an interview. Here is an interview by Information Week news desk (watch full-screen for HD):

ITD (Intelligent Traffic Director) is now shipping on Nexus 9k/7k/5k series of switches.

Here is an informative blog on ITD.

 

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Interop 2015 : ITD is Best of Interop finalist

 

ITD (Intelligent Traffic Director) has been selected in Top 3 finalists in the Best of Interop 2015 Data Center category. ITD Delivers:

  • $2 Billion TAM disruptive technology: This technology innovation disrupts today’s $2 Billion TAM for load-balancers, redirection and clustering solutions
  • 100x Scale improvement: The high-end load-balancers today can handle about 200Gbps traffic. ITD can load-balance 20Tbps traffic.
  • 1000x cost-savings for customers: A 40Gbps L4 load-balancer costs about $200k to customers. ITD provides multi-Tbps load-balancing for a fraction of the price.
  • Zero Latency: ITD performs load-balancing, redirection, NAT and access control, all in one-clock cycle in hardware, hence it introduces zero latency.
  • 10x OPEX savings : Order of magnitude reduction in configuration, and ease of deployment
  • Overall CAPEX savings : Wiring, Power, Rackspace and Cost savings
  • 70+ customers interested in deploying within 1 month of shipping.
  • 10x High availability : N + M redundancy, health-monitoring and automatic failure handling
  • $15 Billion install-base can be leveraged: The technology has humongous market capture potential. It works on existing hardware. $15 Billion install-base of Nexus switches is able to use this technology.
  • 30+ patentable ideas: ITD has unprecedented innovations.

Cisco ITD (Intelligent Traffic Director) is a hardware based multi-Tbps Layer 4 load balancing, traffic steering and clustering solution on Nexus 9K/7K/6K/5K series of switches. It supports IP-stickiness, resiliency, NAT, (EFT), VIP, health monitoring, sophisticated failure handling policies, N+M redundancy, IPv4, IPv6, VRF, weighted load-balancing, bi-directional flow-coherency, and IPSLA probes including DNS. There is no service module or external appliance needed.

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ITD has a lot of different types of use-cases. Some of these are:

  1. Create a multi-Tbps Firewall
  2. Create a multi-Tbps Video-cache
  3. Firewall/IPS/IDS/WAF load-balancing.
  4. Web Server load-balancing
  5. Application server load-balancing
  6. Replace WCCP. Redirect and Load-balancing traffic to Web-cache, WAAS, WAE
  7. Traffic steering to VDS/video-cache/Professional Media Network devices
  8. Load-balance to Hadoop/Big-data cluster.
  9. load-balancing to mobile equipment
  10. Load-balancing to Layer 7 load-balancers
  11. Replace legacy features such as ECMP, port-channel, PBR, etc

Recording of the presentation

 

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Cisco ITD is Best of Interop 2015 Finalist

Transforming Cisco switches into highly scalable zero latency load balancers! Cisco Intelligent Traffic Director (ITD) does exactly that and much more!

Cisco ITD  has been selected as Best of Interop 2015 finalist in the Data Center Category. Finalists were chosen from nine categories including Data Center, Mobility, SDN and Cloud Technologies.

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Cisco Intelligent Traffic Director (ITD)  is an innovative solution to bridge the performance gap between a multi-terabit switch and gigabit servers and appliances. It is a hardware based multi-terabit layer 4 load-balancing, traffic steering and clustering solution on the Nexus 9K,7K,6K,5K series of switches. Customers do not have to buy any new hardware. It works on all the existing hardware, linecards and supervisors.

Here are some of the quotes from customers, account teams, industry analysts and architects:
“Great milestone Samar Sharma, Mouli Vytla, Rajendra Kumar Thirumurthi  and team! We are very grateful for the work you guys did with pioneering and driving this new solution!”

ITD  helped us scale to 1Tbps of cache traffic in single Nexus 7700 ”

“This feature seems almost too good to be true! I am very excited about it.”

“Customers really enjoyed the time and the subject. They said it was the best presentation of the week at Cisco Live”

“Turns out we likely have a far superior solution in ITD  that we can bring to the table.  One of our web space principles is ‘state is the enemy of scale’ and ITD aligns very well with this mentality without sacrificing too much flexibility or control. It is still early in our conversations but we are confident that ITD will play a strategic role for scaling services”

Click  to find out more! You can also visit Cisco Interop Booth at Interop Las Vegas to find out about Cisco ITD Solution!

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Unlock the Hidden Capabilities Your Cisco Integrated Services Routers

If you have a Cisco Integrated Services Router (ISR) in your branch – which most companies do – you won’t want to miss the April 23rdwebinar on hidden capabilities of the ISR.

These routers are the Swiss army knife of networking, and come loaded with so many features that it is almost impossible to know all of them. I cannot count the number of times I found myself saying “wow, I didn’t even know that the ISR can do that.” This is because IOS is a very mature operating system with about 30 years of customer experience and feature enhancements. I don’t think that there is any other company in the world that can say that they have 30 years of customer experience in this field.

Routing has evolved tremendously over those years. We’ve moved from access routing to full integrated services to an all-in-one converged branch solution. Our leadership in this space was recognized just two weeks ago, when a new Cisco routing solution won the Best of Interop for Networking. Read More »

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Cisco ISR 4451-X Wins Best of Interop for Networking – No Fooling!

 130A0355The Interop Las Vegas team chose April Fools’ as the day to announce the Best of Interop winners – a curious choice some may say. But, there was no fooling when the Interop team announced the Cisco ISR 4451-X Converged Branch Infrastructure for the Best of Interop Networking category.

Here is what judge Kurt Marko wrote about the solution:

“Convergence has been a persistent theme at Interop for several years, yet it’s typically been applied to data center infrastructure. With the ISR 4451-X branch office router platform, Cisco is … transforming a product line that began as a way to connect remote sites to corporate networks and the Internet into a small-scale data center in a box…a very small, 2U box. … The product’s innovative hardware design splits the control and data planes between two multi-core CPUs. … The 4451-X is poised to address the gap between networking functions that are fully virtualized and those that are still embedded in dedicated networking devices. While edge devices with varying degrees of virtualization have preceded it, Cisco has exploited its UCS expertise to meld the traditional networking features of its branch platform with a general-purpose compute engine, opening the door to levels of integration that allow a blurring of where computing ends and networking begins. As organizations transition to greater virtualization of applications and network services, as embodied by NFV, the 4451-X will facilitate the shift and could serve as a model for future converged hardware designs.”

It is great validation that industry experts like Kurt Marko and other Interop judges understood the importance of convergence in the branch with an architecture that delivers unprecedented compute and WAN service performanceThis advancement in routing comes at a very important time, when the industry is quickly migrating to mobile-cloud architectures and preparing for the Internet of Things. Both trends have dramatically changed branch requirements and have raised the dependency on the network to support business operations. Read More »

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