For those of us who didn’t know, Bombardier builds what they call “complete, sustainable rail transportation systems’. These days that’s important.
Bombardier’s customers are transit agencies around the world, and the company must continually innovate to help its customers operate trains efficiently, safely, and with a superior passenger experience. Bombardier came to Cisco for assistance in developing an on-board network that will give its customers efficient, cost-effective capabilities that enhance the passenger experience.
Peter Granger, Industry Marketing Manager talks about Bombardier’s implementation of a ruggedized mobile network
Customer comment: “Transit agencies purchase their railcar systems with the expectation of them lasting for many years,” says Erik Larsen, Engineering Specialist II, Network Communications and Security for Bombardier. “Cisco helped us design a network that provides leading-edge industrial intelligence to support agencies’ strategies for attracting and maintaining ridership while easily scaling to meet their changing needs over time.” Read More »
In Part 1, I explained that both sides of the customer experience equation—what I am led to expect, and what I perceive I received—are both heavily influenced by today’s hyperconnected world. Let me recap briefly before I explain how we can approach customer experience in this new world.
Today, I can easily compare products across the globe—and get any number of reviews on your products versus any others. Perhaps even more influential are the social media networks, where those I listen to most—my friends—can quickly influence me and make or break your product. Read More »
There was a time when making good products was sufficient to succeed in the business world, but that is no longer the case. While making good products (or services)—things that people want and value, of a quality they expect and at a price point they are willing to pay—remains essential to the value proposition, it’s just table stakes today. What customers want are “experiences.”
So what is an “experience,” and why are customers’ expectations of that experience different from those of the past? Read More »
The role of the CIO is changing so fast these days that you can hardly catch your breath. No longer can the chief information officer focus on maintaining the traditional IT infrastructure. Now it’s about the proliferation of devices and how they can help to build your business. Read More »
“In basketball – as in life – true joy comes from being fully present in each and every moment,” says former LA Lakers coach Phil Jackson, and sports fans couldn’t agree more. Today’s followers of the NBA are more present and informed, every minute of every game, than ever before.
In general, the NBA’s outreach, including its websites, mobile apps, TV, and radio broadcasting, saw dramatic increases in activity over the last year.. In 2011, about 75 petabytes of video was posted. Not surprisingly, NBA.com is now the #3 sports site on the web for video streams. Read More »