Ruba Borno

Vice President, Growth Initiatives

Chief of Staff to CEO

Ruba Borno joins Cisco as Vice President of Growth Initiatives and Chief of Staff for the office of the Chief Executive Officer.

As a member of the Executive Leadership Team, Ruba leads business strategy and planning, provides market insights to support Cisco's investment and technology strategies, and informs the CEO agenda.

Ruba was previously a Principal at The Boston Consulting Group and a leader in their Technology, Media & Telecommunications, and People & Organization practice groups. Known for her prioritization and execution, she supported the most senior executives of enterprise and consumer technology companies as they managed organizational change, increased operational effectiveness, and accelerated business growth. In this capacity she worked closely with Cisco executives on engineering, business, and people transformation initiatives. She also co-authored articles including "Break Up or Shake Up: Get Ready for the Technology Industry Revolution" and "Technology Companies: Putting People First".

Ruba has been an Intel Ph.D. fellow at the National Science Foundation's Engineering Research Center for Wireless Integrated MicroSystems, where her research focused on wireless sensor technology. During her graduate studies, Ruba also worked at Mobius Microsystems to optimize and commercialize solid state frequency control devices.

She has contributed to 10 peer-reviewed research publications, multiple books, and has been the recipient of the Marian Sarah Parker Prize as an outstanding woman engineering graduate student at the University of Michigan. She is also passionate about tackling education and poverty-related challenges, and has served in a pro bono capacity with City Year San Jose / Silicon Valley, Rocketship Education, and United Way of the Bay Area's MatchBridge program.

Ruba holds a Ph.D. and a Master of Science in Electrical Engineering from the University of Michigan, and a Bachelor of Science in Computer Engineering with honors from the University of North Carolina at Charlotte.

Find additional contributions by Ruba on Cisco's The Network


Cisco Connects to the Conservation Cause

Working at Cisco, you’re surrounded by a workforce of dedicated global problem solvers. We make it our mission to empower our people to address the world’s greatest challenges through technology.

July 24, 2018


Cisco and Google Tackle Customers’ Biggest Challenges

Cisco was proud to accept the Google Cloud Global Technology Partner of the Year Award at Google Cloud’s Next Partner Summit, an event that showcases partners spanning Google Cloud’s portfolio.

Future Engineers in Action

Cisco and the San Jose Tech Museum of Innovation promote the Tech Challenge, demonstrating how a diverse groups of engineers and leaders create technology and solutions to benefit everybody.

May 2, 2018


Fueling Cisco’s Innovation Engine with Machine Learning

At the Cisco Partner Connection Week conference, we talked about the future of technology: machine learning and artificial intelligence (ML/AI), and the opportunity it gives our partners to innovate.

April 6, 2018


Security, Machine Learning, Casinos and Cars

Listen to Ruba Borno in a podcast hosted by Michelle Dennedy, to hear how security is at the foundation of any digitization effort - across any industry. Tune in on Tuesday April 10th.