Vice President, Growth Initiatives
Chief of Staff to CEO
Ruba Borno joins Cisco as Vice President of Growth Initiatives and Chief of Staff for the office of the Chief Executive Officer.
As a member of the Executive Leadership Team, Ruba leads business strategy and planning, provides market insights to support Cisco's investment and technology strategies, and informs the CEO agenda.
Ruba was previously a Principal at The Boston Consulting Group and a leader in their Technology, Media & Telecommunications, and People & Organization practice groups. Known for her prioritization and execution, she supported the most senior executives of enterprise and consumer technology companies as they managed organizational change, increased operational effectiveness, and accelerated business growth. In this capacity she worked closely with Cisco executives on engineering, business, and people transformation initiatives. She also co-authored articles including "Break Up or Shake Up: Get Ready for the Technology Industry Revolution" and "Technology Companies: Putting People First".
Ruba has been an Intel Ph.D. fellow at the National Science Foundation's Engineering Research Center for Wireless Integrated MicroSystems, where her research focused on wireless sensor technology. During her graduate studies, Ruba also worked at Mobius Microsystems to optimize and commercialize solid state frequency control devices.
She has contributed to 10 peer-reviewed research publications, multiple books, and has been the recipient of the Marian Sarah Parker Prize as an outstanding woman engineering graduate student at the University of Michigan. She is also passionate about tackling education and poverty-related challenges, and has served in a pro bono capacity with City Year San Jose / Silicon Valley, Rocketship Education, and United Way of the Bay Area's MatchBridge program.
Ruba holds a Ph.D. and a Master of Science in Electrical Engineering from the University of Michigan, and a Bachelor of Science in Computer Engineering with honors from the University of North Carolina at Charlotte.Find additional contributions by Ruba on Cisco's The Network