engagement
Mobile Marketing @ SES Jakarta & WiFi based Location Context
3 min read
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Cisco CMX @ NRF 2014
2 min read
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo floors. 2014 and beyond: It wasn’t too hard to […]
Diving In: A How To Guide to Twitter
2 min read
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions from both new hires and executives. Common concerns I’ve heard are: What […]
Day 2 of Educause 2013: Videoconferencing, Engagement and the Student Experience
1 min read
Day 2 of Educause 2013 has been both information-filled and somewhat fascinating. During the general session this morning, author and renowned game designer, Jane McGonigal, shared some intriguing facts about the power of gaming in higher education. A few facts she shared that I found especially interesting included – 71% of employees are not engaged […]
5 Steps to Success: Encouraging Employee Social Media Engagement
2 min read
Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to evangelize the brand? Encouraging employee engagement across social channels on behalf of the […]
A Chapter from My Unwritten Book: Social Media Planning (Part 2)
1 min read
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this list complete so please feel free to add your two cents in the Comment box below. The more we share, the more we can influence how […]
The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s
3 min read
In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential framework you can use for your own Social Ambassador program (that’s what we call our […]
5 Nuggets to Make Sense of the Crazy World of Social Media
2 min read
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester social technographics ladder outlines 6 active social participation categories that also include people that are spectators […]
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