Mobile Marketing & Location Context @ ClickZ New York 2014
Digital Marketing Executives, trade press and specialist companies gathered in New York this
Engagement
Mobile Marketing @ SES Jakarta & WiFi based Location Context
SES ( soon to be called ClickZ) hosted a Digital Marketing Conference in Jakarta this week which is the meeting point for digital marketing and advertising professionals in the AP region....
Cisco CMX @ NRF 2014
NRF 2014 was held last week at the Javits Centre in New York City. It’s the biggest retail event of the year where vendors show off the future of the industry to all the delegates both using inspiring key notes and exciting demos on the Expo
Diving In: A How To Guide to Twitter
Have you been thinking about becoming more active on Twitter and haven’t gotten around to it yet? Often, it can be difficult to dive in. I’ve seen this often through planning a department wide social media plan, and I’ve gotten the same questions
Day 2 of Educause 2013: Videoconferencing, Engagement and the Student Experience
Day 2 of Educause 2013 has been both information-filled and somewhat fascinating. During the general session this morning, author and renowned game designer, Jane McGonigal, shared some intriguing facts about the power of gaming in higher education. A
5 Steps to Success: Encouraging Employee Social Media Engagement
Aristotle was spot on when he said, “The whole is greater than the sum of its parts.” This holds true when we look at the benefits of employee engagement in the socialsphere. Why not leverage your organization’s built-in social media army to
A Chapter from My Unwritten Book: Social Media Planning (Part 2)
Last week, I shared basic enablement, intelligence, engagement and measurement practices. This week’s presentation focuses on some advanced practices in the areas of intelligence, engagement, advocacy and measurement. By no means is this
The Role of Executives in Employee Engagement: Crossing Your T’s and Dotting Your I’s
In our #ciscosmt Twitter chat yesterday, we talked about how to engage employees in social media. On a very high level, I presented the pillars of our program: identify, activate, recognize and measure. And previously, I blogged about a potential
5 Nuggets to Make Sense of the Crazy World of Social Media
I presented at the BtoB Networking Breakfast (#BtoBNet) today and wanted to share my slides in this blog along with some food for thought based on my presentation: Not all social media participants will converse, comment or create. The Forrester