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Aruna Ravichandran

Vice President & Chief Marketing Officer

Webex Collaboration

Aruna Ravichandran is a change agent and recognized authority on ‘the future of work’, with a track-record of guiding customers, partners, and global teams through workforce and technology transformations. Aruna brings a unique parallel expertise in technology and marketing, where the office of the CMO is a ‘growth partner’, not a marketing cost-center. She marries her computer engineering background, with a maniacal customer focus, and a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connection. She is an outspoken proponent of leading with a people-first approach, to shepherd business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, Aruna has a track record that spans more than two decades – building SaaS and digital routes-to-market and expanding the service addressable market – for companies including HP, Juniper, CA Technologies, and Cisco. In her current leadership post as the Vice-President and CMO for Cisco Webex, Aruna oversees marketing for the $6 billion organization, as a growth engine for the company. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.

Articles

January 14, 2020

COLLABORATION

2019 – What a Year for Cisco Collaboration!

2 min read

See some of the wonderful things our team worked on in 2019 to advance collaboration technology and help customers leverage its power!

December 19, 2019

COLLABORATION

Congratulations to our Webex Combo Contest Winners!

2 min read

Drum roll, please! I’m very excited to announce the winners of our Webex Combo Contest for November and December!

December 9, 2019

COLLABORATION

Webex Marketing Team Is On A Roll — The Awards Pile On

3 min read

It has been an awesome year for Collaboration Marketing. Here are the multiple awards Cisco Webex Collaboration has recently received!

November 19, 2019

COLLABORATION

Cisco Collaboration and Channel Partners–Better Together

3 min read

We are excited to announce the winners of the 1st annual Webexceptional Partner Awards and pay homage to our Webexceptional partnerships.

November 4, 2019

COLLABORATION

The Awesome Power of Webex Collaboration Combinations

5 min read

At Cisco Webex we believe our collaboration technology paired with your device of choice, brings you many essential combinations to thrive in your professional daily lives.

August 20, 2019

COLLABORATION

Webex Collaboration Receives an EXCELLENT Rating from PC Magazine and is the Overall Award Winner for CRN’s ARC Report …

1 min read

Cisco Webex was recently named PC Magazine Editor's Choice and best Overall Win in the 2019 CRN's Annual Report Card survey for collaboration!

July 15, 2019

COLLABORATION

Cisco Webex Celebrates the Apollo 11 Mission to the Moon 50th Anniversary Gala

1 min read

Cisco Webex Collaboration business is over the moon to be part of the 50th anniversary of the Apollo 11 mission to the moon on July 16th, 2019.

June 11, 2019

COLLABORATION

Getting to Know You — The Three-Dimensional Cognitive Workspace

4 min read

The future of work is three-dimensional. And the good news is, it’s here now. It’s part of a new approach called cognitive collaboration, incorporating artificial intelligence with the right context.

June 10, 2019

COLLABORATION

The Results Are In: Here Are the Winners For The First Annual 2019 Cisco Collaboration Inaugural Webex Customer Awards!

10 min read

Here are the winners for the first annual 2019 Cisco Collaboration Inagural Webex Customer Awards. Click here to find your favorite!

May 8, 2019

COLLABORATION

Announcing the Webex Customer Awards Program

2 min read

We are thrilled to announce the first-ever Webex Customer Awards program to recognize and celebrate our Webex customers. We are now accepting nominations in seven categories and the winners will be announced at Cisco Live in San Diego on June 10.

April 11, 2019

COLLABORATION

People Insights: Getting to the Heart of the Matter

3 min read

People Insights is an idea that has been pursued for decades, but is now here, in a way that is rich, complete, and up-to-date.

April 1, 2019

COLLABORATION

There’s a Billion Ways to Use Cisco Webex Board

4 min read

In the March 31 episode of Billions aired on Showtime, Taylor Mason Capital is up and running and everything needs to be best-in-class with the Webex Board.

March 18, 2019

COLLABORATION

66% Say They’d Switch Vendors in Order to Get an Intelligent Online Meeting Solution

5 min read

Today’s audio and video conferencing solutions can be simply ineffective. People need something that makes them more productive, so Cisco resolved many existing problems through cognitive collaboration.

March 6, 2019

COLLABORATION

Analysts’ Day: The Experts are Impressed with Cognitive Collaboration

3 min read

Industry analysts validate Cisco's vision of cognitive collaboration, that the enormous power of AI will help us leverage instantly available, accessible data to better communicate and collaborate.

February 27, 2019

COLLABORATION

Cognitive Collaboration and the Human Element

4 min read

Batman, this would be your Alfred. Look into the future of cognitive callaboration and the true value of artificial intelligence with Cisco's new X factor!

February 13, 2019

COLLABORATION

The Green Button: Webex Meetings Users Declare it a Winner for Web and Video Conferencing

2 min read

At Cisco, we are extremely proud of our new Webex products. We listened to our customers and resolved some age-old problems by making collaboration and communication a one-touch action.

January 31, 2019

COLLABORATION

Going Borderless and Defeating Place-ism: The Evolution of Work

4 min read

We have moved into a more versatile, borderless age in which we are now able to both work and collaborate from anywhere. That’s a big leap forward.

January 30, 2019

COLLABORATION

Why Are Huddle Spaces So Important and Relevant Now?

2 min read

Huddle spaces match the pace, mindset, and style of how people want to work now: more frequently and in an ad-hoc fashion. A fusion of human, technology, and environment, they redefine time and space for busy people and their projects.

January 29, 2019

COLLABORATION

Riding High on the Big Wave

3 min read

A recent article by James Henderson in Channel Asia, “Cisco pulls ahead of Microsoft in $45B collaboration market” (January 24, 2019) is, to me, a fitting and pleasing testament to the efforts and vision of all the members of the Cisco team who are working to build a better approach to collaboration and communication in the workspace.

January 15, 2019

COLLABORATION

Info-Tech Report Validates the Growing Popularity of Cisco’s Team Collaboration Solution

4 min read

Info-Tech Research Group Inc., a world-class research and advisory firm, released its influential review of the Team Collaboration marketplace yesterday. I am proud to share the fact that Webex Teams has been recognized as a significant and highly popular player in this quickly accelerating business.

January 10, 2019

COLLABORATION

Network Performance Down? Webex Meetings Lives Up to the Collaboration Challenge

2 min read

A January 2019 side-by-side comparison of Webex Meetings and Zoom reflects what many clients and researchers have said: Webex Meetings works better than others in this space.

December 6, 2018

COLLABORATION

5 Rules to Live By To Boost Your Meeting Effectiveness

3 min read

Any time you hop online to present, huddle with your team, or even do a quick check-in, new technologies can help you get the most out of everyone’s time. At Cisco, we believe in maximizing that potential, no matter where you are or who you’re talking to. To help you out, we’re highlighting five rules that can help you conduct top-shelf collaboration.

December 4, 2018

COLLABORATION

Amy Chang is Building Bridges: America’s Top 50 Women in Tech

2 min read

Everyone at Cisco is overjoyed that Amy Chang, our Senior Vice President in the Collaboration Technology Group, has been named one of America’s “Top 50 Women in Tech” by Forbes.

December 4, 2018

COLLABORATION

Collaboration in the Modern Huddlespace – Fluidity From the Pocket to the War Room

4 min read

New huddle space technology provides fluidity in the meetings process, where starting a meeting or transitioning between devices is a one-command process. See it on display at Cisco Live Cancun!

October 24, 2018

COLLABORATION

5 Exceptional Ways People Use Webex Meetings

4 min read

People are using Webex in unanticipated ways. The technology for virtual meetings can be put to use for nearly anything. Here are five exceptional examples of Webex Meetings at work.