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Aruna Ravichandran

VP/CMO Global Marketing, Webex/Collaboration

Webex Collaboration Business Unit

Aruna is a global marketing leader who is passionate about digital transformation, workplace transformation, and DevOps. With her 20+ years of experience in Marketing and management background, she is passionate about elevating marketing into an engine that drives thought leadership and demand generation, with a direct impact to a company’s growth. Aruna specializes in SaaS and digital marketing leading with data driven omni-channel marketing that contributes to the company’s revenue and profitability.

She is currently the VP/CMO of Cisco’s Webex Collaboration business. She is responsible for all aspects of marketing including demand generation, digital marketing, product marketing, branding and other supporting marketing functions for market leading Webex collaboration products. Before coming to Cisco, she has held leadership roles at several other companies – VP of Marketing for CA Technologies $1.5B DevOps business (acquired by Broadcom for $19B), VP of Marketing and Strategy for Software Defined Networking (SDN) at Juniper Networks. She started her career as an engineer at Hewlett Packard holding executive leadership roles in engineering and in marketing during her 17-year career. Aruna enjoys blogging about technology; she is an independent blogger for Forbes and other industry forums. She has also authored two technology books on DevOps.

Aruna was named the Top 100 Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, received the National Diversity Council’s 2016 Most Powerful and Influential Woman Award, and Silver Stevie Award for Female Executive of the year 2018.

She holds a degree in Computer Engineering and an MBA, both from Santa Clara University, and a graduate of Kellogg Chief Marketing Officer (CMO) program in 2019. Aruna also sits on the boards of California Polytechnic San Luis Obispo & Panzura.

Articles

February 13, 2019

COLLABORATION

The Green Button: Webex Meetings Users Declare it a Winner for Web and Video Conferencing

At Cisco, we are extremely proud of our new Webex products. We listened to our customers and resolved some age-old problems by making collaboration and communication a one-touch action.

January 31, 2019

COLLABORATION

Going Borderless and Defeating Place-ism: The Evolution of Work

We have moved into a more versatile, borderless age in which we are now able to both work and collaborate from anywhere. That’s a big leap forward.

January 30, 2019

COLLABORATION

Why Are Huddle Spaces So Important and Relevant Now?

Huddle spaces match the pace, mindset, and style of how people want to work now: more frequently and in an ad-hoc fashion. A fusion of human, technology, and environment, they redefine time and space for busy people and their projects.

January 29, 2019

COLLABORATION

Riding High on the Big Wave

A recent article by James Henderson in Channel Asia, “Cisco pulls ahead of Microsoft in $45B collaboration market” (January 24, 2019) is, to me, a fitting and pleasing testament to the efforts and vision of all the members of the Cisco team who are working to build a better approach to collaboration and communication in the workspace.

January 15, 2019

COLLABORATION

Info-Tech Report Validates the Growing Popularity of Cisco’s Team Collaboration Solution

Info-Tech Research Group Inc., a world-class research and advisory firm, released its influential review of the Team Collaboration marketplace yesterday. I am proud to share the fact that Webex Teams has been recognized as a significant and highly popular player in this quickly accelerating business.

January 10, 2019

COLLABORATION

Network Performance Down? Webex Meetings Lives Up to the Collaboration Challenge

A January 2019 side-by-side comparison of Webex Meetings and Zoom reflects what many clients and researchers have said: Webex Meetings works better than others in this space.

December 6, 2018

COLLABORATION

5 Rules to Live By To Boost Your Meeting Effectiveness

Any time you hop online to present, huddle with your team, or even do a quick check-in, new technologies can help you get the most out of everyone’s time. At Cisco, we believe in maximizing that potential, no matter where you are or who you’re talking to. To help you out, we’re highlighting five rules that can help you conduct top-shelf collaboration.

December 4, 2018

COLLABORATION

Amy Chang is Building Bridges: America’s Top 50 Women in Tech

Everyone at Cisco is overjoyed that Amy Chang, our Senior Vice President in the Collaboration Technology Group, has been named one of America’s “Top 50 Women in Tech” by Forbes.

December 4, 2018

COLLABORATION

Collaboration in the Modern Huddlespace – Fluidity From the Pocket to the War Room

New huddle space technology provides fluidity in the meetings process, where starting a meeting or transitioning between devices is a one-command process. See it on display at Cisco Live Cancun!