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Aruna Ravichandran

Vice President & Chief Marketing Officer

Webex Collaboration

Aruna Ravichandran is a change agent and recognized authority on ‘the future of work’, with a track-record of guiding customers, partners, and global teams through workforce and technology transformations. Aruna brings a unique parallel expertise in technology and marketing, where the office of the CMO is a ‘growth partner’, not a marketing cost-center. She marries her computer engineering background, with a maniacal customer focus, and a business-outcome philosophy that is based on equal parts: purposeful storytelling and data science. Bridging the roles of the CMO, CIO, and CXO, Aruna believes in the power of marketing as a revenue creator, a brand value accelerator, and enabler of human connection. She is an outspoken proponent of leading with a people-first approach, to shepherd business leaders towards a more innovative, culture-conscious, and inclusive way of doing business. As an industry expert on SaaS marketing and enterprise technology, Aruna has a track record that spans more than two decades – building SaaS and digital routes-to-market and expanding the service addressable market – for companies including HP, Juniper, CA Technologies, and Cisco. In her current leadership post as the Vice-President and CMO for Cisco Webex, Aruna oversees marketing for the $6 billion organization, as a growth engine for the company. Aruna has authored two pioneering books on DevOps, is a contributor for Forbes.com, and serves on multiple corporate boards. She is a multi-award honoree, including: Top 100 Most Influential Women in Silicon Valley 2016, and the National Diversity Council’s 2016 Most Powerful and Influential Woman. Aruna holds an MBA and MS Computer Engineering from Santa Clara University and a BS Computer Science from Bangalore Institute of Technology (BIT). She was also a graduate of the esteemed CMO Leadership program at Kellogg Business School in 2019.

Articles

May 3, 2021

COLLABORATION

Webex Racing Ahead with Innovations and Partnerships

3 min read

Here are a few highlights from April, a month of leadership by Webex on all fronts with our team's dedication and commitment to excellence accelerating our innovations and our partnerships.

February 22, 2021

COLLABORATION

Cisco Webex and PGA of Australia Announce Innovative Partnership on “The Players Series”

2 min read

Today’s announcement builds on Cisco’s existing commitments using technology to drive innovation, inspiration and inclusive participation in golf.

February 12, 2021

COLLABORATION

Creating Exhilarating and Exciting Experiences with Cisco Webex and McLaren Racing

2 min read

Today, McLaren Racing announced that Cisco Webex is the official collaboration partner of the McLaren Formula 1 team, embracing hybrid sports – bridging in-person interactions with digital connections for their McLaren F1 drivers, team, fans, and partners.

October 5, 2020

COLLABORATION

Looking for Best of the Best Bragging Rights? Nominations are Open for the 2nd Annual Webex Awards!

1 min read

Recognizing the best, from the best. Nominations are open now to recognize and celebrate fabulous collaboration customers, like you. We are excited to see what you’ve been doing with Webex this year.

October 1, 2020

COLLABORATION

“Best Collaborations Happen on Webex” Campaign Wins Gold in the Graphis Advertising Competition

1 min read

Congratulations to the ‘Best Collaborations Happen on Webex’ campaign for receiving a Gold Award in the Graphis Advertising Annual 2021 competition!

September 17, 2020

COLLABORATION

We are all Learning How to Learn

2 min read

The resulting scramble to maintain momentum in the face of a complete shutdown is forcing us all to reassess what “school” is — and what it could be when it comes to learning.