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Aruna Ravichandran

VP/CMO Global Marketing, Webex/Collaboration

Webex Collaboration Business Unit

Aruna is a global marketing leader who is passionate about digital transformation, workplace transformation, and DevOps. With her 20+ years of experience in Marketing and management background, she is passionate about elevating marketing into an engine that drives thought leadership and demand generation, with a direct impact to a company’s growth. Aruna specializes in SaaS and digital marketing leading with data driven omni-channel marketing that contributes to the company’s revenue and profitability.

She is currently the VP/CMO of Cisco’s Webex Collaboration business. She is responsible for all aspects of marketing including demand generation, digital marketing, product marketing, branding and other supporting marketing functions for market leading Webex collaboration products. Before coming to Cisco, she has held leadership roles at several other companies – VP of Marketing for CA Technologies $1.5B DevOps business (acquired by Broadcom for $19B), VP of Marketing and Strategy for Software Defined Networking (SDN) at Juniper Networks. She started her career as an engineer at Hewlett Packard holding executive leadership roles in engineering and in marketing during her 17-year career. Aruna enjoys blogging about technology; she is an independent blogger for Forbes and other industry forums. She has also authored two technology books on DevOps.

Aruna was named the Top 100 Most Influential Women in Silicon Valley 2016 by the San Jose Business Journal, received the National Diversity Council’s 2016 Most Powerful and Influential Woman Award, and Silver Stevie Award for Female Executive of the year 2018.

She holds a degree in Computer Engineering and an MBA, both from Santa Clara University, and a graduate of Kellogg Chief Marketing Officer (CMO) program in 2019. Aruna also sits on the boards of California Polytechnic San Luis Obispo & Panzura.

Articles

May 11, 2020

COLLABORATION

The Future of Work is Here!

To help understand, navigate, and even embrace this future, Cisco has partnered with customers, futurists, analysts, and industry experts, launching our Future of Work thought leadership initiative.

April 22, 2020

COLLABORATION

What Earth Day, Webex, and Carbon Footprints Have in Common

In March alone, there were over 73 million total Webex meetings. On this 50th Earth Day, let’s all look for ways we can influence change and promote a greener earth.

March 10, 2020

COLLABORATION

Work From Home Best Practices

Cisco Webex has been enabling effective work from home practices for many years and we’d like to continue to share what we’ve learned and to learn even more from our amazing customers.

February 20, 2020

COLLABORATION

Announcing WebexONE – THE Collaboration Event of the Year!

The power of one platform. The power of one experience, of one place to collaborate, of one unified, intuitive, seamless app. The power of one technology. The power of one event. The power of one brand.

February 2, 2020

COLLABORATION

What do Cisco Webex, Football, and RuPaul Have in Common?

In the early days of Webex, RuPaul reminds us of the innovative and creative DNA of Webex. Two decades later we're still pushing the boundaries of transforming the way people work.

December 9, 2019

COLLABORATION

Webex Marketing Team Is On A Roll — The Awards Pile On

It has been an awesome year for Collaboration Marketing. Here are the multiple awards Cisco Webex Collaboration has recently received!