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CMX Connect – An Innovative, Location Aware Guest Captive Portal

connect1With the explosion of smart mobile devices, consumers expect to have Wi-Fi access at pubic venues everywhere they go. Venue owners are under pressure to provide reliable Wi-Fi guest access in a simple and easy way. Wouldn’t it be great to be able to do that AND extract some value out of your investment in setting up the Wi-Fi network as well? Cisco Connected Mobile Experience (CMX) is an industry leading solution provides just that: an easy, customizable and location-aware way to onboard guests using CMX Connect, an ability to gain insights into guest behaviors using CMX Location Analytics and an opportunity to engage guests in meaningful ways using CMX Browser Engage.

With MSE Release 7.6 coming out later this year, we wanted to give you a closer look at new feature CMX Connect.  Read More »

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Mobility Means New Business Opportunities

We are living in a new mobile world evolved from the convergence of two separate mobile experiences: our cellular (mobile voice) world and our Wi-Fi (mobile data) world.

Bob Friday 1We’ve seen these changes in mobility transform business operations and create new opportunities for businesses like MGM Resorts International in hospitality. The question that now remains is how will your business capitalize on these new opportunities and keep up with the competitors in your vertical?

Developing a comprehensive mobile strategy will be key to staying competitive in this new mobile internet world. It’s an approach that requires more than keeping the lights on or running the business as usual. It’s changing the way we think about mobility and what it can do to transform your business. From leveraging mobility-enabled location-based services to empowering a mobile workforce through BYOD, the right strategy can reap rewards for years to come. Read More »

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What Do Customers Want From Public Wi-Fi?

It seems that the iconic “Wi-Fi Here” badge is turning up everywhere these days. Once found on coffee shop windows to indicate that patrons could connect their mobile devices to the Internet, the symbol can now be seen in countless public venues. Wi-Fi can now be found everywhere from retail stores and hotels to airports, doctor’s offices, and even airplanes.

For many businesses and public locations, providing Wi-Fi to customers has almost become like electricity or water, a cost of doing business. Many service providers are now constructing extensive networks of public Wi-Fi hotspots for use by their mobile or home broadband customers. The intention is to enhance and differentiate their offering, with the goal of retaining their customers’ business. However, very little knowledge is currently available about how consumers are actually using public Wi-Fi and how they view the overall experience.

To learn more, Cisco conducted a survey of 620 U.S. mobile users to understand their needs and behaviors, current and future use of public hotspots, and unmet demands.

The study revealed Read More »

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Advanced Use of CMX at the Internet of Things World Forum in Barcelona

The inaugural IoT World Forum closed today in Barcelona with the overall sentiment being that it was a resounding success.

One of the key messages that emerged was the need for everyone to work together and for the customer solutions of the future to be drive by business outcomes or capabilities, rather than by what it takes to deliver them or the underlying components or technologies. Increasingly business leaders are making their purchasing decisions by prioritizing business value and business relevance.

Cisco’s Connected Mobile Experiences was highlighted at the World Forum and is seen as one of the key pieces of the overall IoT jigsaw.

Some very interesting use cases for CMX and its capabilities were showcased this week. In a previous post I spoke about the Smart City Tour and how CMX is used in an innovative manner within the city and how brands can take advantage of CMX to engage their customers in creative ways. In another post I spoke about how CMX was used within the IoT venue and the analytics that were available for all to see on the event jumbotron.

There are a few more (yes, even more–with CMX, the possibilities of deployment are endless) ways that we wove CMX into the IoT experience that’d I’d like to share with you in my final IoT World Forum string of posts.

One of these was using CMX within the City of Barcelona as a key dashboard of information for the municipal authorities. Here is a view of the Born area part of the old Gothic section of the city and a major tourist destination in the city. We can see here that over 6600 devices where detected with an average dwell time of 8 minutes.

iotwf11 Read More »

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Cisco CMX Solution In Action at the Internet of Things World Forum

Today’s events at the IoT World Forum included a very interesting keynote address by Cisco’s CEO John Chambers, as well as some exciting breakout sessions. Leading business executives shared their ideas and visions, which in turn are shaping IoT across their industries.

It’s been a special treat to show off the power of the Cisco Connected Mobile Experiences (CMX) solution to attendees at the event. We deployed CMX in the beautiful event venue, during John Chambers’ keynote, and during break out sessions. Let’s take a closer look at how attendees have been seeing CMX in action:

IoT Venue: Hotel Arts

IoT World Forum is taking place at the Hotel Arts on the seafront in Barcelona. The lower ground floor houses the Keynote room, the conference rooms, registration, demo showcase and partner rooms.

The latest version of CMX, V7.6, in a pre-release form has been running at the Hotel Arts IoT venue all week. CMX allows organizations to gather and analyze aggregate location data on devices from their Cisco Wi-Fi network. For example, we can see device count and dwell time in total and by location.  The new CMX analytics dashboard (available with CMX 7.6, to be released later this year), looks like this:

iotwf5 Read More »

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