Orlando 2013 being Cisco Live’s largest event yet with over 20000 delegates was where CMX was shown to be a very key part of Cisco’s strategic business solutions offering and was shown right throughout the show from Key note addresses to booth demos, to focussed presentations to whisper suites even to deep customer on to one discussions.
Cisco Chairman & CEO, John Chambers in his keynote address to all the assembled delegates both live and via video link, where he outlined the the vision for tomorrow by exploring new opportunities and the amazing things that can happen when you connect the previously unconnected, demo’ed the key component that CMX plays in delivering enormous insights and business value to the retail industry.
Taking things a little deeper and more specific in the Hospitality Industry, SVP Enterprise Networking Group, Rob Soderbery in his Keynote, demonstrated a very compelling scenario using CMX to deliver incredible guest experience in a hotel. He showed how CMX can recognize the customer on arrival, wake up the hotel app, offer virtual concierge services, enable automatic checkin, navigation to the room, keyless entry and highly targeted offers. Read More »
Tags: #CLUS, access point, analytics, application, Cisco, cisco live, connected mobile experiences, hospitality, john chambers, keynote, location, location analytics, location based services, mobile, mobile app, mobility, mobility services, mobility services engine, technology
Next week in Minneapolis, our team is bringing Wi-Fi in a big way to HITEC 2013, the world’s largest hospitality technology show. As leaders in the Wi-Fi industry, we don’t just talk about what we can do; we make it happen, especially at this year’s HITEC.
For starters, we are sponsoring the wireless network at the Minneapolis Convention Center so wireless Internet connectivity at the show is free to attendees in the pre-convention areas. Our advanced Wi-Fi technologies and free Wi-Fi access will be offered at the entrance, registration, conference rooms, the Digital Den and Hall D and E common areas of the event center. Every guest in attendance will experience the Cisco network in real-time.
Enhance your HITEC experience with the Cisco-enabled mobile app
Our team is also featuring Connected Mobile Experiences with the HITEC conference mobile app, our premier business-relevant mobile solution for the hospitality industry. With this fully-functioning mobile app, you can see for yourself how Cisco Connected Mobile Experiences allows venues to use location-based services and analytics to create unique and personal mobile experiences for attendees.
The application includes conference information and scheduling with the convenience of an indoor GPS-like way-finding system that helps attendees easily locate their sessions, exhibitor booths, and conference amenities. Read More »
Tags: Connected, connected mobile experiences, hitec, hitech2013, hospitality, mobile app, wi-fi, wifi, wireless
Today at CES in Las Vegas, Cox Communications took the wraps off of a slate of expansions to second screen TV today, during a private press reception at the Wynn Hotel. Working with Cisco, Cox evolved their video services platform to deliver more personalized video experiences, offering their customers more of what they enjoy.
While Cox customers have been able to watch 90 channels of live, linear TV on an iPad for more than a year now, this new app – powered by Cisco’s Videoscape Unity software and technology – expands the service to iPhones and iPods, adding significant improvements in navigation.
This builds on Cox’s “Trio Program Guide,” which Read More »
Tags: cable operator, cable provider, Cisco, cox communications, mobile app, Service Provider, television, tv, video, videoscape, videoscape unity
I wanted to dedicate this blog post to sharing the best practices from three of Cisco’s social programs which were recently awarded the 2011 Event Marketer Technology Awards. Cisco Live and the Cisco Event Mobile Application were honored for their excellence with events integration and custom app creation, respectively, while the Global Sales Experience (GSX) campaign was noted for delivering content that was both educational and entertaining. In introducing you to the strategies implemented by each of these award-winning hybrid programs, I hope you find them interesting and useful to apply to your own social campaign, event, or mobile app!
Read More »
Tags: award, best practices, Cisco, Cisco Events, Cisco GSX, cisco live, Event Marketer, events, Global Sales Experience, mobile app, social media, Technology Awards
Day 1 at the Social Media Summit: Social Media Best Practices for Communicators conference has been a real learning experience. What’s really intrigued me about this year’s agenda and general buzz among conference attendees, is the amount of focus around mobile strategies. It’s interesting to watch how quickly the social media, the gamification, and the mobile technology landscapes are changing as smartphones continue to rise in popularity.
Today, there are 1.08 billion smartphones. In 2014, mobile internet usage will overtake desktop internet usage (more than 50% of all “local” searches are done from a mobile device today).*
In my opinion, it’s how we use smartphone and social media technology that will make a difference in the success of marketing in the future. It’s time to embrace mobile as a main vehicle in our social media and traditional marketing strategies. Here is an example of an innovative way to accomplish this initiative and connect more directly with customers, partners, and peers.
Our Global Events organization, with the great technology expertise of DoubleDutch , created a first of its kind hybrid mobile app called Cisco Events mobile app. As different Cisco proprietary and third-party activities take place, they are included in the mobile app. Participants only have to download the free app one time and can use it year-round.
And as part of the larger Cisco marketing communications best practices, the mobile app and social media efforts integrate into the overall program goals, traditional marketing channels, and centralized online websites or communities.
Read More »
Tags: Cisco Events, gaming, mobile, mobile app