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Electric Experience at the Barclays Center

The Brooklyn Nets have kicked off the 2015-2016 season at the Barclays Center, but for the first time ever the venue will also host a full slate of NHL games, as the New York Islanders have made the arena their permanent home this season. But whether fans are there to see slam-dunks or power-play action, they will undoubtedly benefit from the relentless focus of the Barclays Center to deliver one of the most technologically advanced fan experiences in all of sports.

Barclays Center employs cutting-edge technology solutions to remain on the forefront of delivering the digital fan experience fans that have come to expect. A leader in stadium connectivity and digitization since it opened in 2012, Barclays Center utilizes Cisco Connected Stadium Wi-Fi and Cisco StadiumVision to revolutionize the way fans consume live sports, contributing to their mission to keep visitors better informed, engaged and connected than ever before.

Through the use of the Barclays Center mobile app, fans enjoy a customized experience with choices and information on what to watch, ways to interact and more. From the ability to order concession items directly from their seats, to streaming live video, watching replays, and even sending photos and messages to the stadium video boards, the arena’s app is all about making the fan experience more seamless and interactive.

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From the Grammy’s to LA Kings Hockey – Transforming STAPLES Center to Deliver a Technologically Advanced Fan Experience & Drive Business Impact

“What they are doing for our fans – on a daily basis, at every one of our games, be it during the day or at night – is truly remarkable. We are able to create a better experience for our fans using this technology. Our only wish is that we had done this a little bit earlier.”
Todd Goldstein, President, AEG Global Partnerships

Cisco recently upgraded the digital capabilities at STAPLES Center, one of the premier sports and entertainment venues in the world that hosts four major sports franchises (LA Lakers, LA Clippers, LA Kings, and LA Sparks) and more than 250 events a year (Grammy’s, concerts, etc.), so the venue could better service its fans.

The result? Over the past year AEG (the operator of the facility) has been able to deliver a more engaged fan experience and is seeing a strong return on its investment from the digital and dynamic menu boards at concession stands. For example, AEG saw a 9 percent increase in revenue (year over year) from concessions for Los Angeles Kings games. Even more impressive was the 400 percent increase in revenue (year over year) from select promotions offered this past season (2011).

Cisco delivered a Connected Stadium environment, including Cisco StadiumVision, an innovative digital video and content delivery system that transformed STAPLES Center and provides fans with a more memorable experience.  All of this was done over the course of just a few months and AEG never missed a beat in hosting world class events at the venue.

Today more than 30 marquee properties are operating new business and revenue models with Cisco digital sports technologies at the center. From Real Madrid to the Pittsburgh Penguins to Sporting KC to Eden Park, Cisco is transforming the sports and entertainment environment around the world.

I witnessed the transformation earlier this year at the Grammy’s…and I just might have sat next to a couple of celebrities – well, that was where my friends told me I was going to sit!

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