Ken Martin

General Manager and Director

Global Sales, Sports and Entertainment Solutions Group

Ken Martin serves as General Manager and Dir. of Global Sales in the Sports and Entertainment Solutions Group (SESG) at Cisco. In his role, Ken has overall responsibility for accelerating development and adoption of Cisco solutions in the Sports and Entertainment market. Cisco has targeted the Sports and Entertainment industry as a $1B market opportunity and it is one of the company’s top Market Adjacencies.

As general manager of SESG, Ken oversees a team responsible for the business development, management, and architect of Cisco Sports and Entertainment solutions that are transforming the fan experience in sports and entertainment around the world.

Ken joined Cisco in 2005. During his tenure, he was asked to create a vertical focused on the innovation and development of solutions tailored to meet the needs of sport and entertainment specific venues around the world. Ken has participated in a wide variety of internal councils and boards responsible for Cisco’s success in the Sports and Entertainment, IOE, Connected Real Estate, and Safety and Security Market Adjacencies. Ken’s participation on these internal councils and boards included helping to set the vision and strategy for Cisco in these key Market Adjacencies.

His participation has resulted in the incubation and development of a number of Cisco solutions including Cisco Connected Stadium architectures, Cisco StadiumVision™, Cisco High Density WIFI,  Cisco StadiumVision Mobile™®, and Smart + Connected Real Estate Solutions.

Ken’s proven leadership and experience, particularly in driving the success of the Sports and Entertainment Market Adjacency, play a key role in his leadership of the SESG at Cisco.

During his tenure at Cisco, Ken has also served in other key leadership positions including the management of some of Cisco’s largest Public Utility, and highest growth accounts.

Before joining Cisco, he worked for EMC2 Corporation, managing a team that included global responsibilities for BNP Paribas and Bank of the West, a subsidiary of BNP, as well as many other high profile worldwide businesses.


No Two Fans are the Same

3 min read

We have been hearing about the “Stadium of the Future” for many years now and the era of personalized stadium experiences is upon us. Custom merchandise, tailored mobile web experiences, food requirement ordering, and parking lot-to-seat bespoke experiences are must haves in 2022 and beyond.

Sports & Entertainment – The Fandom of the Future

2 min read

With revenue having plummeted in 2020, sports clubs aren’t poised to simply make a comeback to pre-pandemic levels. Some forward-looking organizations are preparing for explosive, mind-boggling growth.

April 30, 2021


Sports & Entertainment – Change Marches On

2 min read

In all industries, there are inflection points where suddenly, things accelerate. Right now, that is happening in the sports and entertainment industry.

Cisco Vision Brings Data to Life at the U.S. Open at Pebble Beach

1 min read

There is truly nothing more special than the U.S. Open at Pebble Beach. The storied history; the incredible views; the atmosphere unlike any other. As the best golfers in the...

A Market-Making Decade for Sports and Entertainment

3 min read

A group of 15 self-identified sports fanatics recognized that the industry was ripe for disruption, and that by developing an innovative technology solution they could unlock an area of untapped potential.

In Their Own Words – AEG and Cisco Partner for Digital Success

2 min read

Anschutz Entertainment Group (AEG) – a longtime Cisco partner and customer, is taking the fan experience to the next level with Cisco's solutions.