Sports, Media & Entertainment

Discussions, insights and opinions on all things that define a recreational experience, such as sports (venues, stadiums, arenas, major leagues), media production and entertainment. We will discuss industry challenges, trends and transformational business outcomes.

Cisco at NAB 2024: Cloud-Native Media Production

Cisco at NAB 2024: Cloud-Native Media Production

Cisco is elevating live TV to dazzling new heights with Cloud Native technology. Be the star of the show at NAB Show 2024, Booth #W2743, and broadcast with unparalleled clarity and innovation. Discover more!

Leveraging Cloud Native Technologies in the Broadcast Industry

Leveraging Cloud Native Technologies in the Broadcast Industry

Cloud Native technologies present a significant opportunity for broadcasters to refine their media workflows, augment scalability, and increase agility. Visit Cisco at NAB Booth #W2743 in the West Hall to check out our solutions.

Cisco at NAB 2024: Committed to Delivering Next-Level Experiences That ‘Wow’

Cisco at NAB 2024: Committed to Delivering Next-Level Experiences That ‘Wow’

Between reacting to expectations and elevating experiences, there's a bridge. Cisco is showcasing how we help our customers thrive at NAB 2024. Here is what you need to know to get connected. Visit Cisco at NAB Booth #W2743 in the West Hall.

Real Madrid: Pushing the Boundaries of What’s Possible at the Santiago Bernabéu Stadium

2 min read

Cisco’s cloud-based IP Fabric for Media solution will allow Real Madrid to efficiently produce and distribute content to more than 2,500 screens and 80,000+ fans’ mobile devices in the venue, while also delivering the action to fans via broadcasts around the world.

Revolutionizing Fan Engagement: Cisco’s High-Density WiFi Transforms Stadium Experiences

2 min read

Cisco’s High-Density WiFi is the invisible force that unites fans and players with the entire stadium experience. Cisco is driving a revolution that transforms every moment of every game into an immersive, digital spectacle.

All for CITY, All for Cisco!

1 min read

Cisco has partnered with St. Louis CITY SC to create one of the most connected and fan-centric environments in Major League Soccer. Cisco will serve as a Proud Technology Partner of the club, leveraging its solutions across networking, security, Wi-Fi and digital signage to help ensure fans are able to have one of the most immersive matchday experiences in sports.

Biggest Entertainers Trust Rock Lititz: They Trust Cisco

2 min read

Rock Lititz is a state-of-the-art campus where the music industry perfects their live performances. Located a couple hours outside of Philadelphia, this incredible campus is innovating and transforming the concert and festival experience globally; with a robust Cisco network at the heart of it all.

Cisco Blocks and Tackles Threats to Protect NFL In 2023

2 min read

Securing the NFL’s premier events like the Super Bowl LVII in February and more recently their Draft, brings a number of unique cybersecurity challenges. The Super Bowl is one of the most-watched sporting events in the world, with 115 million viewers this year. The Draft is also massive, with more than 300,000 people attending in […]

Renewing our USGA Partnership to Further Drive Inclusion and Innovation

3 min read

Cisco and USGA's renewed partnership will be on display at two marquee Championship events this year, where we will debut USGA ShotCast Powered by Cisco. Fans will be able to follow the action from both the U.S. Open and U.S. Women’s Open with 3D hole imagery and real-time radar data.

Get Media and Broadcasting field-proven transformation advice at NAB Show New York 2022

2 min read

New York City is the Media and Broadcasting capital of the world. Here is where the industry comes together to answer the question of what is working.

No Two Fans are the Same

3 min read

We have been hearing about the “Stadium of the Future” for many years now and the era of personalized stadium experiences is upon us. Custom merchandise, tailored mobile web experiences, food requirement ordering, and parking lot-to-seat bespoke experiences are must haves in 2022 and beyond.

Evolution of Fan Services

3 min read

It's more than likely you are a sports fan of some sort. Sports are a foundational part of our culture, whereas little else raises more passion on a global scale. It bonds us all, bringing together people of all races, ages, and perspectives. With all that said, the fan experience has remained largely unchanged, the time is now to take push the experience forward.