Sports, Media & Entertainment

Cisco and USGA's renewed partnership will be on display at two marquee Championship events this year, where we will debut USGA ShotCast Powered by Cisco. Fans will be able to follow the action from both the U.S. Open and U.S. Women’s Open with 3D hole imagery and real-time radar data.

New York City is the Media and Broadcasting capital of the world. Here is where the industry comes together to answer the question of what is working.

We have been hearing about the “Stadium of the Future” for many years now and the era of personalized stadium experiences is upon us. Custom merchandise, tailored mobile web experiences, food requirement ordering, and parking lot-to-seat bespoke experiences are must haves in 2022 and beyond.

It's more than likely you are a sports fan of some sort. Sports are a foundational part of our culture, whereas little else raises more passion on a global scale. It bonds us all, bringing together people of all races, ages, and perspectives. With all that said, the fan experience has remained largely unchanged, the time is now to take push the experience forward.

eSports are changing the videogame industry, but they are also driving innovation across the entertainment, education, broadcasting, and traditional sports industries. Cisco is building innovative infrastructure, braodcasting and security solutions that will support the bridge to the most unimaginable needs.

It's not just the move to IP that’s important to braodcasters. It’s also the move to IT. Broadcasters are now moving their infrastructure to more software-centric workflows. This helps create a cloud-native environment for broadcast media.

With revenue having plummeted in 2020, sports clubs aren’t poised to simply make a comeback to pre-pandemic levels. Some forward-looking organizations are preparing for explosive, mind-boggling growth.