NRF

Between the needs of a customer and the agility of a retailer, there's a bridge. Cisco is showcasing how we help retailers thrive at NRF 2021. Here is what you need to know to register, watch our big idea sessions, and get connected.

Back to school (BTS) 2017 is officially in the books, and retailers are getting ready for the upcoming holiday season. Now is the time to reflect on key lessons learned for retailers. This year’s back-to-school sales were projected to be the most successful in the last five years, with total combined spending for college and […]

Retail’s Big Show, the National Retail Federation (NRF) Show 2017, is coming New York City. More than 30,000 attendees from around the world will come together to learn about the technologies and solutions that are helping to redefine the shopping experience.

Digital disruption is here. According to a 2015 survey from the Global Center for Digital Business Transformation (DBT Center), a joint initiative of Cisco and the Institute of Management Development (IMD), 47 percent of retail executives say digital disruption increases the risk of going out of business. In addition, the survey revealed that four of […]

Life in the Digital Vortex is challenging—especially for retailers. In an environment where averaged across industries four of the top 10 incumbents will be displaced by digital disruption in...

Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...

Co-Authored by: Shaun Kirby, CTO, Cisco Consulting Services The IoE promises to revolutionize industries by providing access to a wealth of previously hidden information obtained from a myriad of new connected sensors fused intelligently by novel real-time analytics. Retailers have seen early success by connecting dark assets in stores, warehouses and other venues. This week […]

As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...

“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...