Presenting a Roadmap for Digital Transformation at NRF 2016
Life in the Digital Vortex is challenging—especially for retailers. In an environment where averaged across industries four of the top 10 incumbents will be displaced
NRF
A Retail Revolution: The Digital Generation Is Changing the Way We Work, Live, Play, Learn, and Shop
Retailers once had a pretty clear idea of who shopped where and how they did it. After all, there were not that many options available for shoppers. Consumers would see...
2015 Predictions: The highest-impact IoE advancements in Retail
Co-Authored by: Shaun Kirby, CTO, Cisco Consulting Services The IoE promises to revolutionize industries by providing access to a wealth of previously hidden information obtained from a myriad of new connected sensors fused intelligently by novel
New Study Tells Retailers: Win Consumers’ Trust to Deliver the Hyper-Relevant Experiences They Want
As Cisco’s chief marketing officer, an important part of my role is to build and maintain the trust of Cisco’s customers.In fact, “brand promise” ultimately relies upon the trust consumers...
2015 Is the Year of Hyper-Relevant Retail: Winning Shoppers with Efficiency, Savings, and Engagement
“Mike” may be an avid golfer who enjoys meandering through the sporting goods section of his local retailer. But he would be a very different shopper the morning his plumbing...
The Delivery Experiment: My Week of Living Digitally
One of the hottest topics at NRF this week has been delivery systems. Recent research by Cisco Consulting has found that delivery is one of the top concerns of not only retailers, but of shoppers as well. I now have personal experience of this: Just
Bringing Mobile Analytics and Location Innovations to Retail’s Biggest Show
It’s NRF time again! NRF, the retail industry’s biggest conference, is back in NYC this week. Big data and analytics are still top of mind this year in retail, but the hot topic added to the mix is the use of beacons powered by Bluetooth low energy
In Retail, Insight Is Currency, and Context Is King
Today’s retailers face a rising tide of change, disruption, and challenges, all driven by technology. As their business landscape is upended, many are struggling to adapt to changing consumer behaviors,...
Coming to NRF: Lisa Fretwell on Shopping Trends, New Frontiers
Cisco will be featured in two Big Idea sessions at this year’s NRF conference starting tomorrow, and I’m happy to introduce guest blogger Lisa Fretwell, who will be leading one of these two seminars. Lisa is the Managing Director of Retail