digital marketing
Visualizing Data: Four Steps to Your Single Source of Truth
4 min read
At Cisco, we put our data to work to transform Digital Marketing. Decision making is more than capturing, organizing and visualizing customer data. It also involves nurturing a data-driven culture.
Marketing Tactics That Won’t Fade Away in the Post-Digital World
3 min read
Michelle Chiantera shares 3 elements of digital marketing that will stand the test of time.
The Next Generation of Borderless Business
3 min read
2018 will not only be the year of experiential campaigns and investments in new talents and tools, but one of borderless collaboration between sales and marketing teams to make the most of these investments. Sales and marketing must be aligned in orchestrating customer engagement throughout the lifecycle for the greatest success.
Because Who Doesn’t Love Free Stuff?
3 min read
Marketing Velocity training combined with Partner Marketing Central activation: Two digital marketing services that, together, help you drive revenue by delivering content and data, and engaging customers like never before!
Santa’s Best Kept (Digital) Secret
3 min read
How will we deliver personalized experiences to our customers in 2018? Santa’s best kept secret, digital marketing.
Cartoons, IoT and How Not to Bore Your Target Market
1 min read
Want to watch cartoons? VEM Sistemi’s customers do. When this Italian partner had Cisco marketing dollars, they created some animated videos for their digital marketing strategy....
Are You Taking Full Advantage of Digital Marketing Opportunities?
2 min read
You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]
Stop and think: Have we lost sight of marketing strategy in the digital age?
5 min read
For this blog, I collaborated with two of the UK’s leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum at Cranfield School of […]
Happy Anniversary, #CiscoChat!
1 min read
This month marks the one-year anniversary of our social chat program, #CiscoChat. To date, we’ve had over 2,500 participants to our 35 chats. With a viewership of potentially 144 million impressions, and our hashtag trending nationally several times, we are excited about the level of engagement and attention the program has received. And that forward […]
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