Avatar

Autumn Truong

No Longer with Cisco

Autumn Truong manages the social media marketing team responsible for Cisco's brand and product portfolio. She also leads the overall Digital Training & Certification program for the entire company.

In her previous role, she managed the team responsible for Cisco's corporate social media channels. Under her leadership, Cisco's corporate social media channels have been recognized for innovation and best practices. She created the company’s first social platform for Cisco executives to share more digital content on their executive bio pages. She is also credited with leading the development and execution of Cisco's first Twitter strategy.

She has over 15 years of communications experience in Silicon Valley working with both start-ups and leading Fortune-500 companies. Prior to Cisco, she was at EMC Corporation where she lead public relations for the company’s software business. She has also held various public relations positions with leading PR agencies such as Edelman Public Relations Worldwide.

Articles

March 10, 2016

3

DIGITAL AND SOCIAL

Happy Anniversary, #CiscoChat!

1 min read

This month marks the one-year anniversary of our social chat program, #CiscoChat. To date, we’ve had over 2,500 participants to our 35 chats. With a viewership of potentially 144 million impressions, and our hashtag trending nationally several times, we are excited about the level of engagement and attention the program has received. And that forward […]

July 22, 2015

4

DIGITAL AND SOCIAL

New #SocialRoundup: How New Live-Streaming Video Applications are Changing Views on Content

2 min read

It’s estimated that nearly three-fourths of the world’s mobile data traffic will be in the form of video content by 2019, with an expected 13-fold increase between 2014...

April 8, 2015

3

DIGITAL AND SOCIAL

New #SocialRoundup: #CiscoChat Heats Up

2 min read

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we want to highlight #CiscoChat, our new social media chat program that has been picking up steam recently. The concept was simple: create a standard method for our customers, partners, influencers and employees to engage with Cisco and each […]

March 5, 2015

3

DIGITAL AND SOCIAL

Bridging the Gap Between Social Media and Hashtags With a New Social Chat Program #CiscoChat

1 min read

      Social chats are not new. What we’re doing differently is creating a regularly scheduled program that is platform-agnostic, and leverages a single hashtag to enable discussions over Twitter, Google+ Hangouts on Air, podcasts and more. Our new #CiscoChat program not only unites customers, partners and influencers together to discuss technology and business […]

February 13, 2015

DIGITAL AND SOCIAL

New #SocialRoundup: Why Brands Are the Real Winners At The Super Bowl and GRAMMYS

1 min read

Welcome to our latest #SocialRoundup blog series about new social media efforts and best practices. Today, we visit the stadium turf and the concert stage to see how brands leveraged the Super Bowl and the GRAMMYS to drive awareness and engagement with their audiences. Brands Make Winning Plays During Super Bowl XLIX The New England […]

January 22, 2015

2

DIGITAL AND SOCIAL

New Year = New #SocialRoundup Series

2 min read

Happy New Year and welcome to our first #SocialRoundup. In this new blog series, we will be bringing you more highlights on our social media efforts and best practices....

October 22, 2014

2

DIGITAL AND SOCIAL

Bridging the Gap Between Social and Digital Media

2 min read

I’ve come across many articles touting the differences between digital and social media. Here’s one, for example, that suggests the words have lost their meaning entirely. It raises some good questions. What does digital even mean, anyway? And isn’t all media basically social in nature? A great take on it comes from Cisco’s Vice President […]

January 28, 2013

2

EXECUTIVE PLATFORM

#CMAD: How Cisco is Defining the Role of a Community Manager

2 min read

Thanks to Altimeter Group analyst Jeremiah Owyang, today marks the third anniversary of Community Manager Appreciation Day.  While there is not a lot of available data on the job outlook for a community manager, you only need to look at the job growth for a social media manager to know the trend is still on […]