Reach Digital Natives by Blending Sales and Marketing
NOW is the time to align your marketing and sales efforts. More than ever you as partners, regardless of your function, have to remain vigilant of customers’ needs in today’s...
Simplicity, Alignment, and Value Exchange. Together.
Shortly after being named the leader of Cisco’s Global Partner Organization, I championed three strategic imperatives that are vital to our partners’ and Cisco’s continued success: Simplicity: removing complexity and making it easier for our partners to work with us Alignment: ensuring our sales and marketing teams’ go-to-market motions are in lock-step Evolving the Value […]
Cisco Marketing Velocity 2016: Connect. Engage. Amaze. What Happened, and More Importantly What’s Next?
Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year. We challenged our marketing partners to rethink their approaches to – Connect. Amaze. Engage. This event marked the ninth year Marketing Velocity, and it continues to bring marketing Partners and Cisco […]
Power(ful) Partnerships in the Digital Age
This blog is co-authored by Michelle Chiantera, Senior Director of Global Partner Marketing. Today, Cisco Partner Summit 2016 kicked off in sunny San Diego. We’re energized and ready for the great week we have planned for our 2,200 partners joining us onsite from around the world. Moments ago, during the general session keynote, Chuck Robbins, Kelly Kramer […]