Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year. We challenged our marketing partners to rethink their approaches to – Connect. Amaze.
Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things
You have become what you deem as a master of Social Media – you have a nice number of followers, your prose is pithy and engaging, but yet something is...
You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...
“Inbound marketing is more effective than outbound marketing.” Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to
