digital marketing
Cisco Marketing Velocity 2016: Connect. Engage. Amaze. What Happened, and More Importantly What’s Next?
3 min read
Let’s set the scene… an incredible atmosphere bringing Cisco marketing Partners and executives together to share what’s next in marketing for the coming year. We challenged our marketing partners to rethink their approaches to – Connect. Amaze. Engage. This event marked the ninth year Marketing Velocity, and it continues to bring marketing Partners and Cisco […]
Marketing in the Digital Age: Trends to Watch in 2016
4 min read
Remember 1995? That was the year we put ‘e’ in front of everything to signify that it was being done ‘electronically.’ eBusiness, eCRM, and eProcurement were all the rage. Fast forward to 2016 and we’ve dropped the ‘e’ because doing things electronically has become the norm. The same will happen with the term ‘Digital’ Marketing. […]
Need to Reach More Customers? Tell Your Story Through Social!
2 min read
You have become what you deem as a master of Social Media – you have a nice number of followers, your prose is pithy and engaging, but yet something is...
Employee Advocacy: Marketing Engine of the Future?
3 min read
You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...
Inbound Marketing: What Comes After the Tipping Point?
3 min read
“Inbound marketing is more effective than outbound marketing.” Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.” No, I’m not Nostradamus, nor do I have a crystal […]