Need to Reach More Customers? Tell Your Story Through Social!
You have become what you deem as a master of Social Media – you have a nice number of followers, your prose is pithy and engaging, but yet something is...
Employee Advocacy: Marketing Engine of the Future?
You need to purchase new software on behalf of your company - how do you decide which product/company to choose? You probably go and check out some vendor websites and...
Inbound Marketing: What Comes After the Tipping Point?
“Inbound marketing is more effective than outbound marketing.” Sound like a quote from a recent marketing article? It’s actually a key takeaway from my doctoral thesis, published back in 2008 and entitled, “How Companies Use Customer Insight to Drive Customer Acquisition, Development, and Retention.” No, I’m not Nostradamus, nor do I have a crystal […]