Spotlight your victories!
We’re looking for your unique, impactful, and power representations of how you are leveraging Cisco to make difference. We often hear about the large scale, multi-million-dollar successes, and we are proud of those, but your story could be how you used Cisco’s Web Conferencing platform to virtually bring a partner and customer together to win the deal.
Cisco Recognized With GTDC Award For Distribution Growth
The power of distribution partnerships should not be underestimated. For Cisco, our distribution channel continues to be a scaling and innovation engine. At the same time we focus on helping our distribution partners capitalize on new markets and technologies, while enabling channel partners to also tap new opportunities and grow their practices. That’s why I […]
The New Network Brings New Opportunities for Distributors
I hope that many of you had the chance to attend our recent Cisco Live event in Las Vegas. If you did, you had the pleasure of hearing Chuck Robbins introduce you to Cisco’s new era of networking and the countless technological advances and opportunities this offers our partner ecosystem. For Cisco distributors in particular, […]
Distributors: Grow Your Business with Digital Marketing
I have been very fortunate in life and in my career that I have been able to see much of the world. I find tremendous joy in immersing myself in...
Speed, Simplicity and Smarketing
Wendy Bahr said it best at Partner Summit: “to move with speed, we have to simplify”. But how can you cut through the clutter and not only reach your target audience, but reach them with something that spurs action and pushes results? Our distribution partners at Comstor did just that. Through a laser focus on […]
How One Disti Partner Puts “Smarketing” In Play
Partners of all types across the globe have one very important thing in common. Yes, they all want to become more profitable; but, they also want to help facilitate this by aligning their sales and marketing teams more closely. While some still see marketing as a “support” role, it really is critical to a healthy, […]
Are You Taking Full Advantage of Digital Marketing Opportunities?
You’ve heard me say it. You’ve heard Karen Walker say it: the transition to digital marketing is a business imperative for businesses across the board. And distributors are no exception. In my blog This Will Help You Sleep at Night, I outlined some of the key benefits and digital marketing offerings available throughout the ENGAGE […]
Making Every Experience Human for Me, You, and Ferris Bueller.
There are so many definitions for Digitization out there, all trying to convey the same concept with varying degrees of loftiness...
Outcomes Through Digitization
Drive the bottom line through Business Outcomes, powered by Digitization. Mohandas Gandhi was spot on when he said, “Be the change you wish to see in the world.” These words epitomize what consumer’s value today. Our society has become accustomed to completing tasks with the touch of a button (hah, I sounded like a true […]