Be Future-Ready and Win More with Marketing Velocity
For companies to win in this digitalized era, they need to transform their marketing strategies. Armed with marketing approaches that are future-proofed and modernized, businesses will be in a much stronger position to stay relevant to customers who are themselves contending with disruptive market forces.
Stop and think: Have we lost sight of marketing strategy in the digital age?
For this blog, I collaborated with two of the UK’s leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum at Cranfield School of […]