Marketing strategy

April 14, 2016

DIGITAL AND SOCIAL

Stop and think: Have we lost sight of marketing strategy in the digital age?

For this blog, I collaborated with two of the UK’s leading experts on marketing strategy: Moira Clark, Professor of Strategic Marketing and Director of the Henley Centre for Customer Management, at Henley Business School, University of Reading and Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum at Cranfield School of […]