Ok, we’re not talking fancy giveaway bags – sorry. But we are here to make your life a little easier, at least when it comes to digital marketing.

Our end goal is to accelerate your marketing effectiveness. And we have two digital marketing services to help you engage your customers like never before.

Marketing Velocity training combined with Partner Marketing Central activation help you deliver content and data to drive revenue. In fact, partners that use both digital marketing services grow 12% faster. We want to make it easy for you to grow – and allow you to take action today. Here is how to start. And today, I want to show you some unique features brought to you through Partner Marketing Central.

We know that it can be time consuming to create the assets you need to start selling. What if I told you there’s a place you can go that has free (yes, there’s that word again) pre-built assets like email workflows and social media content that align with Cisco campaigns. Assets that you can customize to your brand standards and execute with the click of a button. Well, hopefully, you’d ask me where do I find these gold mines of free content?

Partner Marketing Central is your one stop shop for marketing assets, campaigns, social media, and the list goes on. With PMC, you can execute directly from the platform or download assets and integrate into your own marketing automation system. Check out this infographic for information on what PMC has to offer and how to activate a campaign!

Speaking of how to’s: If you’re new to PMC, you may want to check out some of these new training videos that can help you get started setting up your profile, uploading your contacts, and more.

Let’s say you’ve heard about PMC before, but you still aren’t sold… Take a look at some of the campaigns currently running and what free goodies we have ready for you to use.

Cisco Spark Campaign

Sell a complete business collaboration service from the Cisco cloud that enables customers to message, meet, or call anyone, anywhere, and anytime. This campaign can help you sell Cisco Spark to new customers through an inbound approach, and to existing customers through an outbound approach.

Includes: 5-touch email journey, 2 web plugins, Google Paid Search, downloadable sales enablement tools, and much more.

Security Thought Leadership Campaign

Selling security is more than just specs. Partners serve as their customers’ trusted advisors, solving even the most sensitive security concerns.  Maintain and build on this relationship with your customers by using the Security Thought Leadership Campaign materials. These assets allow you to better position yourself as an authority in the security industry with information on the threat landscape and advantages of Cisco’s security portfolio.

Includes: Email Journey, 4 web plugins, Google Paid Search, and downloadable thought leadership assets.

Make the Change to Digital Ready

Cisco is the only company that can provide the benefits from the network edge to the data center. HPE and other competitors cannot deliver these comprehensive benefits. This campaign is aimed at two different audiences. The first is focused on the network buyer and the Cisco DNA story against our competition. The second is the data center buyer and taking them through UCS, Integrated Infrastructure and leaving the door open for hybrid IT.

Includes: Email Journey, Google Paid Search, downloadable call guides and infographics.

To navigate these and other campaigns within PMC, login to Partner Marketing Central > Campaigns > Browse Campaigns > Type campaign name in Search bar to the left.

And there’s a lot more where that came from. With PMC, you can take advantage of Full Service Activities to create social videos, retargeting ads and more. By using Cisco approved vendors you are saving time and money!

Alright, I know it’s not wrapped in a pretty red bow, but hopefully access to free marketing content and training is just as exciting as a shiny new car. Ok, maybe not. But it’s a nice start!



Olivia Kay Byers

Program Manager

Digital Marketing