How to Create an Omnichannel Strategy that’s Worth Celebrating
This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new level of complexity for retailers […]
3 Ways Santa’s Store Helpers are Making Shopping Easier this Holiday Season
Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is changing: #1: The […]
Take the Chaos Out of Holiday Shopping and Increase Sales By 50%
‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for...
Retail Analytics for an Omnichannel World
Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]
Omnianalytics for an Omnichannel World
At Cisco, we’re about ready for the NRF trade show being held in New York on Jan. 12-15. We’re at the show expo on Jan. 13-14, and will be featuring four company thought leaders in the highly popular annual Big Idea sessions. Kathryn Howe, retail senior advisor at Cisco, will be discussing one of the […]
Omnichannel Is Changing How You Do Business – Sort Of
This is the final installment of a series on how retailers can address the challenges of becoming an omnichannel business. I’d like to wrap up by talking about a deceptively...