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Kathryn Howe

Sales Business Development Manager

Customer Value Acceleration/Business Transformation

Kathryn Howe is a Senior Advisor to Retail Industry clients in Cisco’s Customer Value Acceleration/Business Transformation organization. In this role, she works closely with retailers to help them understand how advanced technologies enable them to meet their business priorities. Her special expertise in utilizing shopper behavior analytics is helping these companies create differentiation through brand engagement and experience.

Kathryn has 20+ years’ experience bringing advanced technology solutions to the retail industry.  Prior to joining Cisco, she served as Vice President of Sales and Marketing for a Silicon Valley-based retail analytics technology company, where she worked with retailers and CPG companies on in-store analytics to create better shopper experiences, improve conversion, and measure shopper marketing effectiveness through each step of the shopper journey.

Serving in senior positions with top technology companies including IBM and NEC, Kathryn has spent her career helping retailers utilize technology to improve performance in store operations, merchandising, supply chain, category and customer experience. She is a graduate of the University of California, Berkeley (Go Bears!) and holds certificates from the Harvard Executive Development program and the Santa Clara Retail Masters Institute.

Articles

December 6, 2016

RETAIL AND HOSPITALITY

#CiscoChat Cloud Optimization with Cisco Black Friday/Cyber Monday Recap + Data Security

Whew! Black Friday and Cyber Monday came and went quickly this year! With these two biggest annual shopping days coming earlier every year and more and more consumers taking advantage of outstanding online shopping opportunities, we decided to host a #CiscoChat just for those of you in the retail industry to discuss your discoveries. During […]

December 23, 2015

RETAIL AND HOSPITALITY

How to Create an Omnichannel Strategy that’s Worth Celebrating

This holiday season customers have more ways to shop than ever before. Retailers are making it easier to get the right presents by providing enhanced delivery options – from buy online, pick up in store (BOPIS) to curbside pickup. While this freedom is empowering for customers, it creates a new level of complexity for retailers […]

December 10, 2015

RETAIL AND HOSPITALITY

3 Ways Santa’s Store Helpers are Making Shopping Easier this Holiday Season

Holiday shopping isn’t like it used to be. Retail sales associates – a.k.a Santa’s helpers – are taking on more than just ushering shoppers into fitting rooms and helping them check out. Today, their role more resembles that of a concierge. Here are three ways the role of the sales associate is changing: #1: The […]

November 23, 2015

RETAIL AND HOSPITALITY

Take the Chaos Out of Holiday Shopping and Increase Sales By 50%

‘Tis the season for bold and forward-thinking retailers to try new things! Excitement is building as many innovative retailers focus on areas to make the holiday shopping experience better for...

Join Me On June 25 for an Hour on Analytics

Hello, everyone! I hope you enjoyed my last blog on some of the most popular use cases for analytics in the store. I hope you are also aware of an exciting three-part series of one-hour free webcasts that Cisco is currently doing on analytics. We don’t usually go down so far into a single topic […]

Retail Analytics for an Omnichannel World

Hello, there! My name is Kathryn Howe, and I’m a senior advisor in Cisco’s Retail Industry Practice. I am joining this blog to write regularly on my favorite topic and one of today’s hottest retail trends: Shopper behavior analytics and how they can support omnichannel selling. Your store is probably among those that are collecting […]