I’d like to draw your attention to a Cisco blog that came out recently from our Vice President of Global Marketing Karen Walker. Cisco has launched a new brand campaign based on the theme of There’s Never Been a Better Time. In talking to our customers, partners, and other influencers like you, we are finding […]
The key to retail success is understanding the shopping journey, and video can play an important part in that process. Sandra Acham talked to me this week as she wrote a blog about how video supports a comprehensive approach to understanding customer behavior (read the blog). The thing is that today’s retail customers don’t think […]
As an omnichannel retailer, you are probably offering your products to shoppers both online and in brick-and-mortar stores. And, like most retailers, you are no doubt collecting online data and running detailed website analytics that help you track preferred products, pricing, shopper behavior, ratings, and so on. But are you able to gather these same […]
One customer can be multiple shoppers, and retailers need real-time insight into every shopping journey. Be sure to take a look at Cisco VP Joseph Bradley’s new blog as he shares three retail Internet of Everything attributes that deliver hyper-relevance and build a dynamic infrastructure: http://cs.co/9003xAm3
Be sure to check out Blair Christie’s new blog on winning consumer trust! She discusses how a new Cisco study shows that shoppers are looking for efficiency, engagement, and savings from the store. For example: 77 percent of respondents said they would be “somewhat” or “very likely” to use a solution to optimize the checkout […]
One of the hottest topics at NRF this week has been delivery systems. Recent research by Cisco Consulting has found that delivery is one of the top concerns of not only retailers, but of shoppers as well. I now have personal experience of this: Just before the holidays, my husband and I ran an experiment: […]
Hi, everyone! Please be sure to check out Joe Bradley’s blog on how retailers face a rising tide of disruption driven by rapidly changing technologies. Joe presented yesterday at NRF to provide the results of Cisco’s annual shopper survey (see the white paper here) and has some great comments to how to adapt to today’s transforming […]
Cisco will be featured in two Big Idea sessions at this year’s NRF conference starting tomorrow, and I’m happy to introduce guest blogger Lisa Fretwell, who will be leading one of these two seminars. Lisa is the Managing Director of Retail at Cisco Consulting Services, specializing in the Internet of Everything and analytics, and how these […]
Hello, retailers everywhere! My name is Dianne Lamendola, and I am a senior retail practice advisor here at Cisco. My role is to work closely with store operators and merchants...
