Give Your Store a Makeover: Designing Your Property for Wireless
Today wireless is taking on a new role for retailers, hoteliers, and sports venues to engage with their customers. No longer just a tool for the supply chain, the intimacy...
Creating the In-Store Shopping Experience
Today’s consumers demand a more mobile, interactive and personalized shopping experience. Research shows that 64 cents of every dollar spent in store is influenced digitally (Deloitte). A few weeks ago, I hosted my first #CiscoChat event on Twitter together with Jeremy Witikko, Practice Advisor at Cisco and Scott Lachut, President of Research and Strategy at […]
Creating Context to Attract the Connected Customer
A couple of weeks ago, I had the opportunity to lead a session at the SAS Global Forum, along with Intel VP Steve Brown and Lori Schafer, SAS Retail Executive Advisor, on how retailers can create better in-store context for today’s connected customer. SAS Institute is a Cisco analytics partner and we had some exciting […]
The Shift from Retail Solutions to Strategic Capabilities
Hello, everyone! My name is Ed Jimenez, and I am the new lead for Retail & Hospitality for Cisco’s Business Transformation Team. My job is to help retailers and hoteliers make better use of technologies to deliver customer experiences that align with their brand promise. I worked my way though college as a retail store […]