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Mobile Marketing & Location Context @ ClickZ New York 2014

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Digital Marketing Executives, trade press and specialist companies gathered in New York this week for the latest ClickZ Live NYCevent.

Location, location, location…!!!

A very clear trend visible here is how location had become a key part of the digital marketing language.

It was part of the Keynote addresses.

  • Facebook’s former Director of Marketing is advocating it.
  • Google are presenting on it and delivering workshops on it.
  • Various booths talk about its importance.
  • Numerous speakers mention it in their presentation.
  • And Cisco are evangelizing how indoor location using WiFi and CMX can really enhance location capabilities and hugely driven additional revenue streams and enable new business models. Read More »

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Enterprise Mobility and the Award-Winning Cisco Prime Service Catalog

We are proud to announce that the Cisco IT internal implementation of Cisco Prime Service Catalog, dubbed the Cisco IT “eStore”, was honored (and ranked #25) in the InformationWeek Elite 100 awards this week – as one of the most innovative uses of business technology in 2014. You can read more about the awards here.

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(If you haven’t heard about Cisco IT’s eStore, be sure to check out my recent write-up about eStore. You can also read the case study here, and read more from Adel du Toit who blogged about Cisco IT’s initiative here last June.)

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The Cisco IT eStore was also nominated as a finalist for a Consumerization of IT in the Enterprise (CITE) award. Stay tuned as the award winners will be announced at the CITE conference at the end of this month.

We are thrilled to see Cisco IT being recognized for it’s internal Cisco Prime Service Catalog deployment.  It’s a great testament to the innovative partnership between our product engineering teams and our internal IT organization.

That’s not all … This week at Interop Las Vegas, adjacent to the InformationWeek Elite 100 awards ceremony, was the announcement of the new Cisco Mobile Workplace Solution – where Cisco Prime Service Catalog serves as the unified IT storefront for mobility services (you can read a great overview of the new solution from Jonathan’s blog post here). We showcased a live demo of the award-winning Cisco IT internal implementation of the Cisco Prime Service Catalog: the Cisco IT eStore.

As enterprise IT organizations adopt and implement their mobility strategies, they are learning just how much their end users expect and need in today’s increasingly mobile environment. For example, they need a simple, easy-to-use, and automated solution for ordering all of the mobility and other workplace services an IT organization may offer – rather than having separate portals for requesting smartphones, tablets, mobile apps, desktop software, laptops, or BYOD services. A unified service catalog and single access point for all IT services increases workforce productivity, with a better employee experience and improved satisfaction with IT.

As Jonathan describes in the blog post linked above, organizations typically begin from a device-focused approach. IT often focuses on corporate-liable devices or employee owned devices, providing an easy way to onboard these devices and access basic services. Then, organizations progress to the application-focused phase, where the enterprise leverages mobile applications to provide productivity and empower employees.

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The third and final step in the enterprise mobility journey is experience-focused. After having fulfilled the initial device-focused and app-focused stages, organizations are becoming experience-focused and prioritizing service automation to improve the employee experience and provide an easy-to-use, automated self-service experience.

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Ask The #InternetOfEverything Futurist: “In the Future, Will Clothes be Delivered to your Dressing Room in Your Size?”

In my role as Cisco’s Chief Futurist, I get many questions about what the future holds and how new technology and emerging solutions will change our lives. Given the positive feedback and the volume of questions being submitted from the community around the first series, I’ve decided to do another series to answer questions from the education and tech community around the Internet of Everything (IoE). Be sure to check out the previous Ask the #InternetOfEverything Futurist blogs and videos about the advances of battery technology and the future of smartphones.

As a kid, I was fascinated by the popular cartoon “The Jetsons.” Set in a futurist space community called Orbit City, the Jetson family had it all: a flying car, a household robot and a machine that helped members of the family get dressed.

Today, the technology the Jetsons used to live their life in the sky doesn’t seem too far-fetched. In fact, I’ve previously written about how close we are to seeing flying cars become a reality. We’ve also seen how the growth of the Internet of Everything (IoE) is connecting more and more people, data, things and processes – leading to a plethora of robots to clean your kitchen floors and an influx of connected things built to make our lives easier. A Cisco-powered infrastructure is what’s driving this the transition to an Internet of Everything world.

There is tremendous development in Jetsonian retail options. Online shopping via mobile devices, digital dressing room mirrors and a host of ready-to-wear connected devices (wearables) are changing how we shop and what we choose to buy. In one “Jetsons” episode, Jane and Judy Jetson use a “dress selector projection machine” to find an outfit to wear. Similar to what the creators of the Jetson’s predicted, we just beginning to see an iteration of this type of technology bring the runway to your dressing room or clothes closet. However, will this type of business model actually work?

In this Ask the #InternetOfEverything Futurist post, I’ll answer a question from Lauren Malhoit (@malhoit) a Cisco Champion, that points to this type of retail and fashion evolution. Lauren asks:

Question: “A recent Fast Company article mentions a retail business model where clothes are essentially delivered to you in the dressing room in your size. Do you think a model like this would work?”

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An Eye to the Future of Mobility: Wearables & Health Care

The explosive growth of the Internet of Everything (IoE) is driving a sweeping wave of transformation across our world. And the health care industry is among the many industries that are feeling its profound impact.

Already, health care practitioners are embracing such IoE-related trends as the surge in mobile devices and the cutting-edge advances in Big Data analytics. An ever-expanding multitude of applications are connecting mobile users (and patients!) in startling new ways. And many health organizations are adopting BYOD and deploying any-to-any connections, which link hospitals across the globe. The rising influx of smart watches and wearable technology that track personal health data also show great promise.

Overall, emerging mobile solutions can have a tremendous impact on the future of health care as they enable increased connectivity and a much deeper dimension and accessibility to key health insights.

In his book, The Human Face of Big Data, Rick Smolan, the renowned photojournalist and author, explores the interrelations among mobility, Big Data and health care. Together, he argues, they are transforming what it means to be connected. For example, wearables are already entering the mobile consumer landscape, where they are complimenting smartphones and tablets. But in the health care industry, wearables have tremendous practical potential. Electronic tattoos, Bluetooth-enabled dental implants, and a myriad of sensors that track our vital signs are changing how, when, and where we receive health care.

MobilizeMag: Healthcare and Mobility and how New Advancements Lead to Better Patient Care from Cisco Business Insights

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How Cisco is Keeping You in The Game

Every year millions of hours of work are lost to the NCAA basketball tournament – from checking brackets and streaming games at work to people taking time off to catch their choice game. For many, travelling to watch their team’s games could mean even more hours lost –but not anymore. 

Two weeks ago I flew out a few days early to Saint Louis, Missouri to cheer on the Stanford Men’s Basketball team in the first and second round of the tournament. My flight from San Jose had Wi-Fi, which allowed me to work for the majority of the time in the air. I wasn’t the only one either:  Read More »

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