Freemium Business Models for Mobile
In this continuing series of blogs about Mobile Data Monetization*, let’s look at the Service Provider Freemium business model, which involves offering a basic service for free (indefinitely, or for a trial period) to incent some other subscriber behavior that the operator can monetize. Let’s look at the typical reasons that operators have in offering […]
Multi-Device Data Plans: A Distinction without a Difference?
In this continuing series about Mobile Services Monetization, let’s look at so-called Multi-Device Data Plans. Spurred by the adoption of the Apple iPad and Android tablets, many operators have introduced mobile data plans that encourage users to connect these devices to 3G and LTE networks, rather then relying solely on Wi-Fi. These Multi-Device Data plans […]