Written By Igor Dayen, Manager, Service Provider Marketing, Cisco
Cisco Live! 2014 in San Francisco was bigger, better, and bolder than ever this year. There was a record breaking 25,000 registered customers, partners, press and analysts at the event. The Service Provider Program has allowed the attendees to witness firsthand latest innovations and solutions as the service provider booth made its debut on the show floor. Cisco Live! was packed with educational sessions and our booth staffers ran live demonstrations to solutions to provide visual proof points to the material presented during the breakouts. This was also a debut for the Service Provider to have its own booth in the Main Cisco campus. As the 2014 US edition of Cisco Live! in San Francisco came to a close, I wanted to share a few thoughts and links with our readers so that they can tune into some of the great content and photos of the event.
Watch our postcard video that takes a look at activity in the service provider booth at this year’s show!
Like any good story starts, the week for the Service Provider program kicked off with an energizing keynote by David Ward, Kit Beall, and Kelly Ahuja. During the SP Keynote, Kit Beall posed a question once asked by the novelist Victor Hugo: “Will the future ever arrive?” This resonated very well with the theme of the overall program for service providers at Cisco Live. Before the event we had posted an SP community blog where we began exploring the value of SP open network architecture. With the Evolved Programmable Network (EPN) and the Evolved Services Platform (ESP) architectures being the key pillars of SP open network architecture you have more options on how you will architect and build your network so that the applications can be successfully deployed. But is that really enough for the service providers to evolve in the future? Cisco’s answer is agility, lower costs, and new revenue opportunities made achievable with virtualization, programmability, and open standards that come with SP open network architecture. When architected this way, services can be deployed more efficiently, faster and with better SLAs. At Cisco we provide the solution which exactly does that. Overall, during the SP keynote the key message to service .providers was innovation, automation, and virtualization.
The 25th anniversary of Cisco Live was an enormous hit, with record crowds at the Moscone Center in San Francisco. Every day I could feel the enthusiasm of Cisco customers and partners, and it was especially high in the World of Solutions Expo. That’s where I spent most of my time, on the Expo floor taking in all the technology displays, talking shop, learning, and sharing information with Cisco partners and customers. The key conference themes dominated our conversations – global Intercloud, collaboration, security, and, of course, Application Centric Infrastructure. Read More »
I’m back from my first Cisco Live which was in San Francisco. It was a great experience and I hope to be back for many more events. Why should one go to Cisco Live? Here are my reasons:
1. Sessions – Cisco Live has a great variety of sessions with amazing speakers such as Denise Fishburne, Scott Morris, Pete Lumbis, Shelly Cadora, Shannon McFarland and many more. You can get deep dives into protocols, the inner workings of different Cisco platforms or sessions on the future of networking relating to topics such as SDN.
The best part is that after the session you can meet with these speakers and ask them questions. Don’t be afraid to interact with the speakers, maybe you will even keep in touch after the session. To make sure that your favourite speakers come back, fill out the surveys! Read More »
News agencies like ABC News, CNN, and others have run stories on the FBI sting operation against more than 100 hackers who were involved in using and/or distributing the Blackshades RAT (articles in the hyperlinks for reference). For a mere US$40, a novice computer user can become a hacker and gain access to anyone’s computer, including gaining control over their video camera. If this novice hacker in the making needs help operating the RAT, many video instructions can be found on YouTube. This would be a form of free technical support. With over an estimated 500,000 computers infected, that leaves behind a serious footprint of compromised devices. As Marty Roesch, Cisco VP, Security Architect would say, “If you knew you were going to be compromised, would you do security differently?”
With over a half a million computers compromised from a single remote access toolkit, it is reasonable to think that a high percentage of those compromised computers would unknowingly be brought back to work and connected to the corporate network. Although inexpensive, the Blackshades RAT has an extensive set of capabilities such as keystroke logger, web cam control, full file access, etc. More than enough for the cyber attacker to assume the full identity of the owner of the compromised computer to allow them easy access to the business critical servers inside the data center as depicted in the diagram.
We celebrated 25 years of CiscoLive last week in San Francisco, with more than 25,000 people attending (live) to learn more about the power of the Internet of Everything and the value it will bring for years to come.
My favorite part… a ‘dancing’ John Chambers as an intro and close to his opening keynote kicked off the event Monday afternoon. He focused on IoE as a movement that will be enabled by Fast IT and that change is a constant in business. He stressed that those who do not change fast enough will not survive. And, he noted that only 24 percent of the Fortune 500 companies still reside on that list from just 25 years ago.
Rob Lloyd, Cisco president of development and sales, complimented John’s keynote with his own the next day, adding that FastIT is based on Application Centric Infrastructure (ACI) and Intercloud.