As part of Cisco’s global partner marketing team, I had the opportunity to attend this year’s Best of Breed (BoB) Conference (#bob14) in Orlando, Florida. The theme of the Channel Company’s show this year is Aftershock, due to the monumental shifts across the board in the tech industry – the move to embrace cloud technologies and services, the proliferation of mobile devices and demand for data, not to mention the explosion of the Internet of Things (IoT). It’s always a valuable opportunity to gather and hear firsthand from our partners and how we can better equip them to deliver business outcomes with innovative solutions.
We’re just around the corner from Disneyworld in the beautiful Hyatt Regency Grand Cypress. Since I live in Portland, Oregon and worked at Disneyland in college but have never been to Disneyworld, I pretty much had to come a little early to visit with the mouse and take in a few attractions. I got that out of my system prior to the show so that I was able to give my full attention to impressive line-up of speakers and networking opportunities with partners here at BoB. Read More »
Tags: best of breed, channel company, Cisco, partner, xchange
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
The new WebEx was unveiled this week and Richard McLeod talked to us about giving your customers one conferencing experience. Richard covered what’s new in WebEx and provided some insight and a link to Rowan Trollope’s blog as well.
There are some fantastic new features in WebEx, and that ultimately means there are some really cool things your customers can now access. Be sure to check out the blogs on the latest WebEx and let us know what you think about these changes.
In addition, we saw a great deal of coverage on the new WebEx this week, including:
Mega Mentor: The power to get the most from others
Sherri Liebo wrapped up her Marketing Velocity series on the various marketing superheroes that are vital to your marketing success. This final feature was all about Mega Mentor. If you are interested in seeing more series such as this one, please let Sherri know via the comments section!
In case you missed our coverage from a few weeks back, Sherri Liebo was also picked as a Top 50 Midmarket IT Vendor Executive for 2014. As a result, there is more in-depth coverage from The Channel Company Associate Editor Alicia Stein in this recent article on Sherri. Read More »
Tags: Cisco, collaboration, IoE, Marketing Velocity, partner, raja sundaram, richard mcleod, Sherri Liebo, superheroes, Weekly Rewind
Well I’m wrapping up my series on marketing superpowers, and to finish up, we will take a look at Mega Mentor! I’ve worked hard to keep you up-to-date on each of our superheroes, but if you’ve missed any of them so far, here is what we’ve covered:
- Wonder Vision – The power to see what no one yet can see
- Alchemist – The power to blend art with science in a way no one can ignore
- Super Voice – The power to reach millions at the same time
- Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
- Mega Mentor – The power to get the most from others
Now let’s get up to speed on Mega Mentor!
In looking at our final superhero, Mega Mentor, we see that to “be what’s next” requires you to build a team of experts in order to reach your customers effectively. Imagine that Mega Mentor is the leader driving the superhero team to tackle all of the marketing superhero problems out there! Getting the most from others is what Mega Mentor does, and that results in an unstoppable team. Read More »
Tags: Cisco, Marketing Velocity, mega mentor, partners, Sherri Liebo, superheroes
You know the Internet of Everything (IoE) is gaining traction when you hear about it from the guy changing your oil. Earlier this month I was dropping off my car for its regular service when the technician began asking me how the Internet of Everything will change automobile maintenance and repair. Twenty minutes later – after we had discussed how quickly cars are becoming smarter and connected – I was on my way home with yet another example of just how fast the Internet of Everything is coming our way.
IoE — the networked connection of people, process, data, and things — is spawning business opportunities in just about every walk of life. However, the proliferation of traditional and new data sources and the movement of data to the cloud are making it harder for businesses to access all their data assets. Research shows that through 2017, a whopping 90 percent of the information assets from big data analytic efforts will be limited to specific project siloes and — more importantly — unleverageable across multiple business processes. [Source: Gartner “Predicts 2014: Big Data”] Read More »
Tags: Big Data, Cisco, Internet of Everything, IoE, partner, services
Too many of us attend frustrating meetings filled with background noise, dropped connections, attendee roll call and large presentation files that are emailed only after it’s too late. Fortunately, the right technology can turn a bad meeting into an engaging, productive experience.
Imagine if you could deliver to your customers a simple, single experience that incorporates audio, web, and even room-based video conferencing with access from any device? Now you can! Today, Cisco is unveiling the new WebEx. In Rowan Trollope’s blog you can learn how this massive update lets users join meetings up to 30% faster, has an elegant new user interface, and boosts productivity with tons of new functionality. It reinvents conferencing by bringing together all different types of conferencing—web, video and audio—into one seamlessly integrated meeting, so the host no longer has to worry about the conferencing preferences or the devices each participant will use to join. With WebEx, meeting attendees join quickly, use high quality video for more engaging discussion, share content to ensure everyone is on the same page, and always know who is speaking thanks to active speaker features. You can even mute that person working from home with the barking dog in the background.
What does this mean to you as a Cisco Collaboration partner? By providing one conferencing experience to your customers, you can deliver a better overall experience and drive greater adoption across each customer site. The more your customers embrace and use WebEx each day, the more value they can realize from collaboration. And, in turn, the more solutions and services you can deliver. More WebEx usage can lead to more sales of our new video endpoints such as the Cisco DX 70, Cisco DX 80 and Cisco TelePresence SX10 Quick Set because they all work seamlessly together. Read More »
Tags: Cisco, partner, richard mcleod, WebEX