Starting customer meetings with business outcome discussions sounds great in theory. But how much difference does it really make? A huge difference. Here’s how it works.
Engaged customers participating in a VIP Booth Tour at Interop Las Vegas
For the past year, a small, innovative team has been engaging customers in new ways at several large Cisco events. Essentially, we’ve been turning our technology-centric approach on its head and beginning hundreds of customer meetings with a business priority discussion.
Of course, we always get to the technology, but by starting with some very clear customer-centric goals for each meeting, the engagement processes – and results – have improved dramatically. Since the program inception at CiscoLive! Milan last January, the number of qualified leads per event has increased by 27 percent, and average deal size has increased by 70 percent. Customer satisfaction scores have also gone up, so there are many clear benefits to this approach for everyone selling Cisco solutions. Read More »
Tags: Cisco, marlowe fenne, partner, solution central
In my continuing series on marketing superpowers, we’re now ready to tackle Data Man! Of course you’ll continue to see updates from each of the superheroes below, and I’ll make sure you have links to each blog post for your convenience. Here is what we’ve covered so far, and what is yet to come:
- Wonder Vision – The power to see what no one yet can see
- Alchemist – The power to blend art with science in a way no one can ignore
- Super Voice – The power to reach millions at the same time
- Data Man – The power to turn piles of data into competitive insights and deliver real marketing value
- Mega Mentor – The power to get the most from others
Now let’s get up to speed on Data Man!
Are you ready to “be what’s next?” One way to ensure you are what’s next is to have the information you need to identify market opportunity. It’s not just enough to have the data though, you must be able to analyze it properly, and that is where Data Man fits into your organization. Read More »
Tags: Cisco, data man, Marketing Velocity, partner, Sherri Liebo, superheroes
In an announcement earlier today, we introduced Cisco ASA with FirePOWER Services, the industry’s first threat-focused next-generation firewall. We also are announcing the continued evolution of Cisco’s Security Channel Partner Program to substantially increase a Cisco partner’s Security business.
With Security Ignite, security specialized partners get additional upfront discounts (up to 6 percent) on new next-generation security business registered through the Opportunity Incentive Program (OIP) or Teaming Incentive Program (TIP). Deal registration encourages and protects a partner’s investments in developing new next-generation security opportunities. Security Ignite works in concert with the Technology Migration Program (TMP) and the Value Incentive Program (VIP). This powerful combination reinforces the focus on partners developing new security solution opportunities. Security Ignite is available in all theatres, with a few exceptions. Read More »
Tags: Cisco, ignite, partner, security
By now it’s no secret that Cisco was recently recognized by IDC as number one in several Unified Computing System (UCS) categories. This immense achievement could never have been realized without help from the many dedicated Cisco partners who are using the UCS technology to solve real-world business problems for customers. Since we already feature partners in our Partner Voices series, it only stands to reason that a case combining solution partner StorMagic and Cisco UCS was fitting for this latest blog post.
Housing lenders need to feel secure in their decision to approve customer mortgage requests. In order to do this, many originators, servicers and government entities rely on risk management services provider Digital Risk LLC. From credit risk to operational risk and fraud, Digital Risk provides a comprehensive platform to service the entire mortgage lifecycle or points along the way, depending on the customer’s need.
As a growing company, Digital Risk needed to keep an eye on its budget while providing high availability and robust performance of database servers. In order to do this, the company wanted to virtualize database, reporting, and data warehousing servers with VMware vSphere and needed servers that could handle the load of a virtualized SQL Server environment, as well as shared storage. In order to achieve this, Digital Risk turned to Cisco UCS and StorMagic. Read More »
Tags: Cisco, partner, partner voices, solution partner, StorMagic
Each week, we’ll highlight the most important Cisco partner news and stories, as well as point you to important, Cisco-related partner content you may have missed along the way. Here’s what you might have missed this week:
Off the Top
The key takeaway in this week’s Cisco Partner blog is the power shift in the tech buying centers to lines of business decision makers for greater business outcomes.
Raja Sundaram (@rajasundaram) details the changing IT consumption economics and how it’s impacting the business of technology. As such customers are looking for more from their partners. They’re looking for partners to help them to share the risk and reward, and even guarantee a specific business outcome. Cisco’s portfolio and partner programs are evolving to address the shift – all of which make for increased partner opportunity and profitability.
Additionally, Marlowe Fenne (@mfenne) highlights a new “intelligence” tool for partners called Solution Central that unlocks new sales opportunities by narrowing in on the business priorities of your customer. Each of these business priorities is linked to a specific Cisco Enterprise Networks solution, and it includes relevant solution capabilities, case studies, overviews, and links to key assets that will help you create new opportunities. Bookmark this page – you won’t regret it.
Read More »
Tags: business outcomes, Cisco, Cisco app, intelligence tool, line-of-business, Partner Education Connection, solution central, Weekly Rewind